Rothy's · 1 day ago
Commercial Planning & Content Coordinator
San Francisco, CA
Full-time
Onsite
Entry Level
$32/hr - $38/hr
1+ years expRothy's is a company committed to sustainability and creating wardrobe essentials from recycled materials. The Commercial Planning & Content Coordinator will manage social media content, coordinate with influencers, and ensure effective content delivery across various platforms while supporting the brand's marketing strategies.
E-CommerceFashionShoesWaste Management
Responsibilities
Support the creation, curation, and management of content for priority platforms, including Instagram and TikTok
Own day-to-day content execution, including posting, linking, and publishing content across platforms
Develop and write creative briefs for organic social content
Manage the full approval process for organic content, including gathering feedback, coordinating revisions, and preparing final assets for presentation and launch
Support reporting and performance tracking for organic social content, helping to identify trends and insights
Serve as a testing ground for paid media, partnering closely with the Paid team to flag high-performing organic content for amplification
Support the management the day-to-day relationship with the performance agency, including weekly status meetings
Support the development and delivery of content assets per month
Coordinate product seeding and shipping to support influencer content creation timelines
Manage the organization and delivery of finalized influencer assets to the Paid Media team, including tracking Spark codes, Meta connections, and raw files
Work closely with the Paid Media team to understand business objectives, asset needs, and delivery timelines and own all asset previews and approvals
Support creative brief development for still UGC content in collaboration with internal partners and agency
Coordinate product shipments to creators
Manage receipt, organization, and distribution of still UGC assets to the partner agency and internal teams, ensuring files are complete, approved and ready for use
Coordinate product shipping for direct outreach creators
Own end-to-end delivery of final assets, including Spark codes, Meta connections, raw files, and captions, ensuring all content is activation-ready for organic and paid use
Qualification
Required
1-3+ years in social media management or digital marketing
Hands-on experience with social content for platforms such as Instagram and TikTok, including publishing, approvals, and performance tracking
Some familiarity with creative brief development and working with agencies or external partners to deliver content on tight timelines
Some experience managing multiple timelines, assets, and stakeholders simultaneously
Highly organized with strong attention to detail
Comfortable with the management of multiple timelines and stakeholders
Curious, collaborative, and eager to learn how content drives business results
Benefits
Generous paid time off
401k matching
Comprehensive health plans for you and your family
Supplemental mental health benefits
Monthly wellness reimbursement
Dog friendly offices
Employee Discount Program!
Company
Rothy's
Rothy’s is a global lifestyle brand transforming sustainable materials into timeless shoes, handbags and accessories.
1001-5000 employees
H1B Sponsorship
Rothy's has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2023 (4)
2022 (2)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$519MKey Investors
AlpargatasGoldman Sachs Investment PartnersLightspeed Venture Partners
2021-12-20Corporate Round· $475M
2018-12-18Secondary Market· $35M
2017-08-08Series A· $7M
Leadership Team
Stephen Hawthornthwaite
Co-Founder | Chairman, Board of Directors
Dayna Quanbeck
Board Member
Recent News
2025-12-20
Business Insider
2025-08-29
Company data provided by crunchbase