Equifax · 7 hours ago
Marketing Content Creator
St Louis, MO
Full-time
Hybrid
Mid Level
3+ years expEquifax is seeking a versatile Marketing Content Manager to join their Content Development Team. The role focuses on strategic storytelling and involves creating high-quality content across various formats while collaborating with multiple teams to drive measurable business outcomes.
AnalyticsConsultingDatabase
Responsibilities
Write, edit, and produce compelling, accessible narratives for a wide range of formats, including blogs, eBooks, case studies, white papers, landing pages, social content, video scripts, and thought leadership articles
Act as the primary guardian of the brand voice, ensuring all external communications maintain a consistent, compelling, and on-brand tone across every marketing channel and touchpoint
Partner closely with demand generation, web, product marketing, sales, design, and subject matter experts (SMEs) to gather insights, craft strategic messaging, and translate complex concepts and technical information into easy-to-understand, engaging content
Analyze content performance data to refine strategies, optimize content for visibility and impact, and map content to the sales funnel
Manage content workflows, including collaboration with designers and contractors, and utilize AI tools to accelerate and optimize the content creation process
Help develop, execute, and manage a cohesive content roadmap and editorial calendar that aligns with key marketing goals (lead generation, brand awareness, retention) for given verticals
Qualification
Required
A minimum of 3+ years of professional writing and content management experience, preferably in a B2B or B2C environment
Bachelor's degree or equivalent
A strong portfolio demonstrating expertise in creating diverse content types (long-form, short-form, web pages, case studies) and a range of styles, from punchy headlines to technical guides
Proven ability to see the 'big picture' (Strategic Thinking) and understand how a single piece of content fits into a wider sales funnel and drive business outcomes
Exceptional writing, editing, and structural organization skills, with a meticulous eye for detail and the ability to self-edit
A passion for storytelling with a strong background in crafting impactful messaging that simplifies complex ideas and translates technical concepts for multiple personas
Experience partnering with demand generation teams to map content to the funnel and drive measurable impact
Demonstrated ability to manage multiple projects, competing deadlines, and cross-functional stakeholders in a matrix environment
Company
Equifax
Equifax is a data, analytics, and technology company for automotive, healthcare, and insurance industries.
10001+ employees
H1B Sponsorship
Equifax has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (236)
2024 (296)
2023 (209)
2022 (301)
2021 (213)
2020 (179)
Funding
Current Stage
Public CompanyTotal Funding
$1M2009-09-04Post Ipo Equity· $1M
1971-05-11IPO
Leadership Team
John Gamble
Corporate Vice President, Chief Financial Officer
Justin Demola
Senior Vice President of Mortgage and Housing
Recent News
2026-01-06
2025-12-20
MarketScreener
2025-12-18
Company data provided by crunchbase