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Lemon Slice · 1 day ago

Founding Business Development Representative (BDR)

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Lemon Slice is a growing startup looking for a proactive Founding Business Development Representative (BDR) to lead their outbound sales efforts and develop a lead generation playbook. The role involves prospecting, playbook development, and collaboration with leadership to drive growth and establish scalable processes.

Communications InfrastructureInformation TechnologyTranslation Service

Responsibilities

Outbound Prospecting: identify and target high-potential prospects using data-driven strategies to build a qualified pipeline from scratch

Playbook Development: build, execute, and iterate on an outbound playbook, including messaging sequences, targeting criteria, and multi-channel outreach (email, LinkedIn, calls)

GTM Collaboration: partner closely with a GTM engineer to integrate technical tools, automate workflows, and optimize lead generation processes

Personalized Engagement: craft highly personalized outbound messaging based on prospect research, industry trends, and technical insights to drive meaningful conversations

Meeting Booking: qualify and book high-value discovery calls for the sales team, focusing on expansion opportunities and new logos

Building a team: once the outbound motion is established and scalable, take ownership of building and mentoring a team around you to amplify impact

CRM Hygiene: keep HubSpot and Apollo data clean and accurate to support forecasting and workflow automation

Leadership Alignment: work hand-in-hand with the CEO and CRO to align on growth targets, refine strategies, and report on key metrics

Qualification

Outbound sales experiencePlaybook developmentSales tech stack familiarityCRM proficiencyCommunication skillsProactive mindsetTeam buildingEmotional intelligence

Required

4+ years of SDR, BDR, or outbound sales experience (ideally in tech, SaaS, or marketplaces), with a proven track record of building pipelines from zero

Experience building and executing outbound playbooks, including client acquisition, reactivation, or expansion in a high-growth environment

Some technical skills (e.g., familiarity with sales tech stacks, basic scripting/automation, or understanding of developer ecosystems) to collaborate effectively with GTM engineers

Exceptional communication skills (9/10 in both written and spoken English)—clear, concise, persuasive, and customer-savvy, with a focus on high-personalization outreach (no spray-and-pray)

Proactive, ambitious mindset with a strong desire to scale impact by building and leading a team once processes are proven

High emotional intelligence, process-minded approach, and comfort building from scratch in a fast-paced startup

Proficiency with tools like HubSpot, Apollo, LinkedIn Sales Navigator, and internal CRMs

Ability to work across time zones: most of our clients are in the US