Apply on Employer Site

Guidewell Education · 13 hours ago

Project Manager, Digital Content & Operations

United States

Full-time

Remote

Mid, Senior Level

$65K/yr - $70K/yr

5+ years exp

Guidewell Education is a mission-driven company representing a range of successful legacy brands in the education space. The Project Manager, Digital Content & Operations, will drive the execution of the digital content strategy, manage the content lifecycle across multiple brands, and ensure the accuracy of platform data while balancing creative and technical demands.

EdTechEducationTraining

Responsibilities

Maintain a "Zero-Delay" content calendar for multiple brands, ensuring all YouTube publishing is timely and optimized

Lead the systematic "Audit Loop" to proactively identify and refresh outdated digital content, including links, deadlines, and school-specific application data

Manage the annual onTrack update cycle during "Update Season" (June–August), ensuring 100% accuracy of platform data as school applications are released

Write and optimize video metadata, including titles, descriptions, and timestamps, to maximize SEO and lead-generation potential

Monitor and report on YouTube and platform analytics, providing actionable insights to the leadership team to drive engagement and enrollment

Oversee the outreach and management of the onTrack Fellowship Program and potential organizational partnerships to expand onTrack’s reach

Coordinate all logistics between internal stakeholders and our outsourced professional production team to ensure a seamless "traffic control" of video assets

Manage the external production budget by reviewing deliverables for quality and ensuring peak efficiency in editing spend

Schedule and facilitate regular video shoots, including coordination with scriptwriters, administrative support, and external guests

Act as the primary Tech Support Liaison for the onTrack platform, collaborating with developers and consultants to manage sales initiatives, implement platform updates, resolve user issues, and communicate technical changes to the customer service team

Develop and document standard operating procedures (SOPs) for content workflows to ensure institutional knowledge is preserved and scalable

Qualification

Content OperationsVideo Production LogisticsTechnical LiteracyProject ManagementData LiteracySEO Best PracticesStrategic Learning AgilityMeticulous Attention to Detail

Required

5+ years of experience in project management, ideally within digital marketing, EdTech, or a B2C services environment

Proven experience managing YouTube channels or digital course platforms (LMS), with a strong grasp of SEO best practices

Experience managing external creative agencies or vendors, specifically regarding workflow efficiency and quality control

Demonstrated experience coordinating professional video shoots, including managing talent schedules, facilitating script reviews, and acting as the primary onsite (or remote) point of contact for production crews

Proficiency with YouTube Studio, CRM environments, and project management software (e.g., Asana, Monday.com, Notion, etc)

Ability to analyze content performance metrics and translate them into 'next step' strategies

A proven track record of managing high-stakes data updates where accuracy is critical to the customer experience

Ability to pick up new digital tools and industry nuances quickly