Conga · 16 hours ago
Senior Product Marketing Director-AI
Conga is a company that accelerates the customer’s journey to becoming a more connected and intelligent business. They are seeking an innovative and strategic Director of Product Marketing to lead AI product marketing for the Conga Advantage Platform, focusing on defining and executing the go-to-market strategy for AI-powered capabilities.
Enterprise SoftwareSoftware
Responsibilities
Developing product marketing strategies, including value proposition development, messaging frameworks, and competitive positioning that resonates with target audiences
Planning and executing integrated product launch campaigns across digital marketing, events, PR, analyst relations, and partner marketing
Building content that clearly articulates the business value of AI-powered capabilities (product collateral, white papers, blog posts, and presentations)
Partnering with Sales Enablement to develop and deliver enablement programs, training materials, and tools including creating and delivering presentations to sales teams
Qualification
Required
8+ years of product marketing experience in B2B SaaS, with a proven track record of developing and executing successful go-to-market strategies for complex technical products
Led cross-functional launches and feature releases, ensuring tight alignment across Product, Sales, Marketing, and Customer Success in a fast-paced environment
Developing product marketing strategies, including value proposition development, messaging frameworks, and competitive positioning that resonates with target audiences
Planning and executing integrated product launch campaigns across digital marketing, events, PR, analyst relations, and partner marketing
Building content that clearly articulates the business value of AI-powered capabilities (product collateral, white papers, blog posts, and presentations)
Partnering with Sales Enablement to develop and deliver enablement programs, training materials, and tools including creating and delivering presentations to sales teams
Strong understanding of artificial intelligence, machine learning, and their practical business applications particularly in revenue operations, sales, or finance domains
Stay current on AI trends and know how to apply that insight to Conga's solutions and the markets we serve
Translate technical concepts into compelling business value propositions
Comfortable creating content for multiple audiences, including C-suite executives, business users, and technical practitioners
Partner closely with Product Management to influence product strategy and roadmap based on market insights and customer feedback
Collaborate with demand generation, content marketing, and communications teams to amplify AI product messages
Strong analytical skills and excited to dig into data to determine which initiatives are working
Use insights to continuously optimize strategies and tactics
Excellent project management skills and can manage multiple priorities and deadlines without losing momentum
Bachelor's degree in Marketing, Business, Computer Science, or related field; MBA preferred
Preferred
Experience in revenue operations, CPQ (Configure Price Quote), contract lifecycle management, or related domains
Knowledge of the Salesforce ecosystem and the enterprise software market
Background in consulting, customer-facing roles, or product management
Experience with analyst relations and positioning products in industry analyst reports
A technical background (or the ability to quickly learn and communicate complex technical concepts)
Experience building and scaling product marketing functions in high-growth companies
Public speaking at industry conferences and events
Benefits
Flexible work options
Medical and dental insurance
Company
Conga
Conga helps businesses accelerate the journey to becoming more connected and intelligent through the Conga Advantage Platform.
Funding
Current Stage
Late StageTotal Funding
unknown2016-04-20Acquired
Recent News
2023-09-19
2023-05-22
2023-05-17
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