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Full Picture · 20 hours ago

Account Executive, Strategic Communications - Consumer

New York, NY

Full-time

Hybrid

Mid, Senior Level

$60K/yr - $78K/yr

3+ years exp

Full Picture is a collective of entrepreneurial-minded experts delivering legacy-defining initiatives for clients. The Account Executive will drive media relations and influencer outreach for key accounts, requiring strong communication skills and a proactive approach in a fast-paced environment.

Brand MarketingPublic RelationsTV Production

Responsibilities

Partnered with senior executives to execute strategic communications campaigns, specializing in media relations, influencer marketing, and product placement

3-4 years of PR experience, specifically within the CPG and consumer categories

Established network of relationships with long-lead, short-lead, and digital editors

Minimum of two years of experience managing and mentoring junior staff

Prior agency experience is required for this role

Strong command of social media platforms and the evolving influencer landscape

Participate in Professional Development opportunities:

Network with PR professionals and media

Attend networking industry events

Share reports on media news, digital advances, and publications (trade & consumer)

Contribute innovative & creative ideas to company brainstorms

Build relationships with hair and makeup experts as needed

Assign, supervise, and manage the activities of an Account Coordinator

Execute media relations and strategic communications plans across clients with an emphasis on product placement

Lead, encourage, mentor, and develop junior staff members under the direction of a senior account executive

Demonstrate effective organizational and project management skills

Work well under pressure with tight deadlines

Participate in brainstorms and contribute creative ideas

Exhibit excellent verbal, written, presentation, organizational, and follow-up skills

Write interesting, creative, and effective press releases, media alerts, and press materials

Create and maintain media pitch grids for the division

Pitch product and brand profiles effectively

Possess knowledge of the consumer industry and popular culture

Coordinate and execute client events

Work in a team environment as an enthusiastic player who collaborates well with others

Network actively with media, PR professionals, and at industry events

Establish and maintain effective working relationships with clients and media representatives

Qualification

Media relationsInfluencer marketingProduct placementPR experienceSocial media proficiencyCreative brainstormingProject managementVerbal communicationWritten communicationTeam collaboration