The Christian Broadcasting Network · 2 weeks ago
Director of Integrated Marketing & Fundraising
United States
Full-time
Remote
Director/Executive
10+ years expThe Christian Broadcasting Network (CBN) is seeking a Director of Integrated Marketing & Fundraising to provide strategic leadership and oversight of CBN’s direct response fundraising efforts. This role emphasizes direct mail fundraising and requires collaboration with various teams to develop donor-centric strategies that align with broader marketing initiatives.
BroadcastingReligion
Responsibilities
Provide strategic leadership and oversight of CBN’s direct response fundraising efforts, with a primary emphasis on direct mail
Collaborate closely with the Director of Marketing to ensure cohesive, multi-channel donor journeys that align fundraising objectives with broader marketing and brand initiatives
Oversee the stewardship of CBN’s legacy donor base while supporting efforts to reach and engage new audiences through data-driven segmentation, testing, and analysis
Serve as a key marketing partner for broadcast and telephone ministry fundraising initiatives, supporting target identification, script development, fundraising spots, and telethon preparation and execution
Promote cross-departmental collaboration and the thoughtful application of emerging tools, including AI, to enhance efficiency, insight, and donor engagement
Ensure all fundraising strategies operate in alignment with CBN’s mission to preach the Gospel to the nations and uphold the organization’s core values of excellence, innovation, and integrity
Qualification
Required
10+ years of experience in direct response fundraising, direct marketing, or related nonprofit leadership roles with demonstrated responsibility for fundraising or revenue-generating initiatives
Demonstrated expertise in direct mail fundraising, including management of large donor lists, frequent mail schedules, and advanced testing methodologies
Working knowledge of CRM systems and marketing automation tools (Microsoft Dynamics preferred)
Strong understanding of marketing and fundraising funnels, audience segmentation strategies, and data-driven decision-making
Proven experience managing external vendors, budgets, timelines, and complex, multi-channel projects
Demonstrated ability to lead teams and collaborate effectively across departments and functions
Familiarity with donor-centric fundraising theory and best practices
Demonstrated openness to and familiarity with emerging technologies, including AI, and their application to improve fundraising strategy, insight, and operational efficiency
Strong analytical, communication, and leadership skills
Passion for CBN's mission of preaching the Gospel to the nations and a genuine care for donors
Demonstrated life application of Biblical principles and practices in alignment with CBN's nonprofit Christian mission
Preferred
Experience with Asana or similar project management tools preferred
Due to collaboration needs and organizational priorities, strong preference will be given to candidates in Virginia or open to being based in Virginia
Benefits
Healthcare for full time positions
Competitive salary
Benefits package
Company
The Christian Broadcasting Network
CBN is a global nonprofit ministry demonstrating the love of God and sharing the Gospel of Jesus Christ through media evangelism and humanitarian aid.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Michelle Allgood
Partner Services Representative
Richard Spangler
Partner Relations
Recent News
2024-02-10
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