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Sellers Dorsey · 12 hours ago

Product Marketing Manager (Healthcare Consulting/ Healthcare Technology-Enabled Services)

Philadelphia, PA

Full-time

Onsite

Mid, Senior Level

$105K/yr - $130K/yr

5+ years exp

Sellers Dorsey is a healthcare impact strategy firm focused on improving care access, quality, and outcomes for our nation’s most vulnerable populations. They are seeking a Product Marketing Manager who will develop and execute strategic go-to-market plans for the firm's consulting and data analytics solutions, ensuring product differentiation and alignment with healthcare stakeholder needs.

ConsultingHealth Care

Responsibilities

Develop and Execute Go-to-Market Strategies : Create and manage comprehensive go-to-market plans for new and existing solutions, ensuring alignment with organizational goals and healthcare market dynamics. Define launch objectives, timelines, and success metrics in collaboration with product, sales, and marketing teams

Craft Clear Product Positioning and Messaging : Translate complex product features into compelling, benefit-driven messaging tailored to the unique needs of healthcare stakeholders, including hospitals, managed care plans, state agencies, and public health organizations. Ensure consistent messaging across all channels

Lead Product Launches and Market Introductions: Own the cross-functional launch process, coordinating stakeholders across product, marketing, and sales to ensure a successful rollout. Develop core launch materials such as value propositions, solution briefs, internal playbooks, and campaign assets

Enable and Support Sales Teams: Equip sales and client servicing teams with tools and content to effectively communicate value, differentiate solutions, and drive pipeline growth. Deliver training sessions, maintain sales collateral, and respond to field requests with tailored materials

Drive Market and Customer Insights : Conduct market research, analyze industry trends, and gather voice-of-customer feedback to inform product strategy, messaging, and campaign planning. Develop detailed buyer personas that reflect the priorities, pain points, and decision-making behaviors of key audiences across healthcare segments. Monitor competitor positioning and uncover opportunities for meaningful differentiation and innovation

Partner Across Teams to Accelerate Growth: Collaborate closely with marketing leadership—including events, communications, and digital marketing teams—to ensure effective execution and optimization of campaigns and initiatives that generate interest, engagement, and growth. Align efforts with product development, business goals, and customer needs, while serving as a strategic voice of the customer to guide future offerings

Qualification

Product MarketingHealthcare KnowledgeGo-to-Market StrategiesMarket ResearchMicrosoft OfficeCRM ExperienceCommunication SkillsCross-Functional CollaborationPresentation SkillsTime Management

Required

Bachelor's Degree in Marketing, Business, Communications, Public Health or a related field required

5+ years of product marketing, solutions marketing, or related experience in healthcare, health IT, or professional services

Strong understanding of the U.S. healthcare landscape

Proven success in creating positioning, messaging, and go-to-market strategies

Experience launching or contributing to the launch of a technology solution to the market

Proven ability to synthesize market research, competitive analysis, and customer feedback into clear, actionable insights that shape strategy and differentiate the brand

Strong experience with Microsoft Office and CRM

Experience working cross-functionally with product, sales, customer success, and marketing teams

Experience effectively engaging with subject-matter experts on complex or nuanced issues and translating emerging themes into relevant messaging and product positioning

Excellent written and verbal communication skills, with the ability to translate technical content into customer-focused messaging

Experience managing competing priorities