This job has closed.

Stella Rising · 3 days ago

Content & Social Search Strategist

United States

Full-time

Remote

Mid Level

$75K/yr - $85K/yr

3+ years exp

Stella Rising is a leading marketing and media agency for spirited, high-growth consumer brands and service companies. The Content & Social Search Strategist will manage content strategy for client accounts, enhance team processes, and optimize social content for discoverability and search visibility.

AdvertisingBrand MarketingDigital MarketingSEOSocial Media Marketing

Comp. & Benefits

Hiring Manager

Kate Dillon

Responsibilities

Own content strategy for a portfolio of client accounts, ensuring goals are met through effective planning and execution

Develop content strategies that align with client business objectives and drive measurable results

Guide content from ideation through production, approval, distribution, measurement, and ongoing optimization

Collaborate with writers, SMEs, designers, developers, and marketing stakeholders to deliver cohesive content programs

Ensure content meets quality standards and aligns with brand voice, tone, and guidelines

Execute keyword research, content planning, and SEO optimization

Create content briefs that include keyword targeting, competitor insights, and internal linking recommendations

Edit and optimize content from writers, content creators, and subject matter experts

Identify opportunities to refresh or improve existing content to increase organic traffic and engagement

Identify social search queries, trends, and high-intent behavior relevant to client industries and goals

Audit existing social content (e.g., TikTok videos, YouTube videos, social posts) to identify opportunities for improved search visibility based on platform-specific ranking factors

Optimize metadata for social platforms, including captions, keywords, tags, hashtags, descriptions, titles, sounds, and text overlays, to increase organic discoverability

Develop platform-specific optimization frameworks that help content surface for targeted search queries within social apps

Partner with client content and social teams to develop and implement strategies that improve ranking potential without requiring the creation of new assets

Monitor organic search rankings and visibility and provide performance insights and actionable recommendations

Stay current with platform algorithm updates, social search behaviors, and trending keywords within short-form and video-first ecosystems

Build and present performance reporting that tells a clear story of what’s working, what’s not, and what to do next

Track and report on key performance indicators (KPIs) to measure content success

Use analytics and performance data to inform future strategy and optimization decisions

Develop, refine, and document SOPs to improve content strategy and production workflows

Create new SOPs and deliverables as client needs and industry trends evolve

Train newer team members on processes, best practices, and strategy execution

Provide guidance and support that contributes to junior team member growth

Stay up to date on SEO, content marketing, UX, and emerging technologies

Integrate basic UX principles into content strategy to improve user experience and engagement

Qualification

Content marketingSEO optimizationSocial search strategiesKeyword researchPerformance analyticsBasic UX principlesWriting skillsCommunication skills

Required

Proven track record of meeting or exceeding KPIs for client accounts

Strong writing and editing skills (writing samples required)

Hands-on experience with keyword research tools and optimization best practices

Deep understanding of platform-specific search behaviors on TikTok, YouTube, Instagram, and other social discovery tools

Experience optimizing content for social search (e.g., TikTok SEO, YouTube SEO), including metadata, keywords, hashtags, and on-video text optimization

Ability to conduct social search keyword research using platform-native search suggestions, trend tools, and third-party social listening tools

Strong understanding of how social algorithms rank content based on watch time, engagement velocity, relevance signals, sounds, and audience behavior

Familiarity with analyzing performance through TikTok Analytics, YouTube Studio, and other platform dashboards to identify optimization opportunities

Strong communication skills (written and verbal), with confidence presenting work to clients and internal stakeholders

Basic understanding of UX principles and how they influence content performance