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ClarityRFID · 23 hours ago

Demand Generation Manager

United States

Full-time

Remote

Mid Level

$65K/yr - $72K/yr

ClarityRFID is seeking a Demand Generation Manager responsible for driving pipeline growth and generating high-quality leads. This role involves developing and executing demand generation strategies, managing multi-channel campaigns, and collaborating with sales and marketing teams to optimize performance.

Enterprise SoftwareRFID

Responsibilities

Own the development and execution of ClarityRFID’s demand generation strategy

Build scalable multi-channel campaigns across email, paid media, organic, events, ABM, and partner channels

Partner closely with Sales leadership to align pipeline targets and ensure marketing influence throughout the funnel

Forecast pipeline contributions and track performance against quarterly goals

Drive top-of-funnel and mid-funnel engagement tailored to enterprise retail and supply-chain buyers

Plan, launch, and optimize integrated campaigns across: Paid search & paid social, Organic content marketing, Email nurture sequences, Webinars and virtual events, Industry events & conferences

Own campaign calendars, briefs, testing plans, and optimization cycles

Manage A/B testing to improve conversion rates and audience segmentation

Configure and optimize marketing automation workflows (Salesforce/HubSpot/Marketo/ActiveCampaign, etc.)

Ensure clean lead routing, scoring models, segmentation, and nurture programs

Partner with Sales Ops to ensure CRM alignment and reporting accuracy

Implement lifecycle programs that drive activation, engagement, and conversion

Collaborate with Marketing and Partnerships to develop campaign assets including: Case studies, Landing pages, Solution briefs, Partner co-marketing materials, Webinars and learning sessions

Ensure campaign messaging aligns with ClarityRFID’s value proposition and market positioning

Support industry events, trade shows, and partner-led conferences with targeted registration and attendee-driving campaigns

Collaborate with the Global Partnerships Manager on joint campaigns, co-branded events, and partner enablement

Measure event success and pipeline impact, optimizing for future cycles

Own reporting dashboards for demand gen KPIs (leads, MQLs, SQLs, attribution, CAC efficiency)

Monitor performance, identify trends, and recommend improvements backed by data

Maintain a strong test-and-learn culture to continually refine marketing effectiveness

Qualification

Demand generation strategyMarketing automationB2B SaaS experienceCampaign executionPerformance analyticsEvent managementContent orchestrationCRM enablementCollaboration skills

Required

Experience in B2B SaaS

Experience with enterprise sales funnels

Experience with modern digital acquisition tactics

Ability to develop and execute demand generation strategy

Experience building scalable multi-channel campaigns across email, paid media, organic, events, ABM, and partner channels

Ability to partner closely with Sales leadership to align pipeline targets

Ability to forecast pipeline contributions and track performance against quarterly goals

Experience driving top-of-funnel and mid-funnel engagement tailored to enterprise retail and supply-chain buyers

Experience planning, launching, and optimizing integrated campaigns across paid search, paid social, organic content marketing, email nurture sequences, webinars, and industry events

Ability to manage campaign calendars, briefs, testing plans, and optimization cycles

Experience managing A/B testing to improve conversion rates and audience segmentation

Experience configuring and optimizing marketing automation workflows (Salesforce/HubSpot/Marketo/ActiveCampaign, etc.)

Ability to ensure clean lead routing, scoring models, segmentation, and nurture programs

Ability to partner with Sales Ops to ensure CRM alignment and reporting accuracy

Experience implementing lifecycle programs that drive activation, engagement, and conversion

Ability to collaborate with Marketing and Partnerships to develop campaign assets including case studies, landing pages, solution briefs, partner co-marketing materials, webinars, and learning sessions

Ability to ensure campaign messaging aligns with ClarityRFID's value proposition and market positioning

Experience supporting industry events, trade shows, and partner-led conferences with targeted registration and attendee-driving campaigns

Ability to collaborate with the Global Partnerships Manager on joint campaigns, co-branded events, and partner enablement

Experience measuring event success and pipeline impact, optimizing for future cycles

Ability to own reporting dashboards for demand gen KPIs (leads, MQLs, SQLs, attribution, CAC efficiency)

Ability to monitor performance, identify trends, and recommend improvements backed by data

Ability to maintain a strong test-and-learn culture to continually refine marketing effectiveness

Company

ClarityRFID

ClarityRFID brings clarity to item-level RFID. We help brands see every item, move faster, and operate with confidence across stores and supply chains.

Founded in 2002