Digital Content Marketing Manager jobs in United States
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Fairmont Hotels & Resorts · 20 hours ago

Digital Content Marketing Manager

FAIRMONT is a luxury hotel brand, and they are seeking a Digital Content Marketing Manager to lead their marketing efforts. The role involves creating and delivering digital content, managing social media strategies, and ensuring high-quality engagement with guests to promote revenue growth.

HospitalityResorts

Responsibilities

Conceptualize and manage execution of content and social strategy across all touchpoints and platforms, owning key organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
Develop strategic plans and content calendars to leverage organic social channels (including, but not limited to, Instagram, Facebook, TikTok, Pinterest and LinkedIn) by partnering with stakeholders and teams across the company
Develop a deep understanding of Fairmont Scottsdale’s guests, their challenges and opportunities, and develop clever ideas for highly engaging content within the brand tone and voice
Drive forward high-quality social media initiatives in a fast-paced environment
Deliver monthly analytics reports to Marketing Director and present monthly to internal stakeholders
Ability to weave together luxury brand storytelling through creative concepts
Ability to shoot photos and videos with an understanding of artistic and professional best practices and can edit photos/videos into social media reels, stories, etc
Provide strategic, high-quality video and photography of on-property moments for materials used in social media, marketing collateral and editorial content that communicate the spirit of the resort
Create magnetic feeds with content that educates, entertains, and deeply resonates with our diverse audience, to grow our following across channels and keep them coming back
Regularly engage with our audience through thoughtful, impactful, relationship-driven community management
Identify and arrange strategic partnerships and influencer collaborations that align to the hotel’s positioning

Qualification

Luxury marketing experienceSocial media strategyContent creationPhotographyVideographyMarketing principles knowledgePhotoVideo editingAnalytical skillsMicrosoft Office proficiencyAdobe software knowledgeCommunication skillsOrganizational skillsCreative thinkingCollaborationAttention to detail

Required

Undergraduate degree in marketing, communications, or equivalent experience
2-4+ years of proven marketing expertise, including: exposure to and familiarity with marketing principles and channels; social media, website, and email
Strong oral and written communication skills, including copywriting, editing, and proofreading
Knowledge of general best practices and trends of social media for platforms including TikTok, Instagram, LinkedIn, Facebook, Twitter, Pinterest etc
Strong photography and videography shooting skills with a basic knowledge of lighting and best practices
Photo and video editing experience for social media
Exceptional accuracy and attention to detail
Solid understanding of social media tools and analytics platforms
Highly organized with an ability to prioritize, and manage multiple projects and campaigns simultaneously in a time sensitive environment with numerous internal stakeholders
A passion for brand and community building, demonstrated through your ability to connect authentically with guests
Strong critical and creative thinking to drive effective results; strong eye for design
Strong analytical skills and ability to utilize data to make informed decisions
Proactive, self-motivated, results-oriented, and ability to maintain a self-directed schedule
Professional, courteous, cooperative, and positive in interactions with colleagues, partners, stakeholders, and others
Collaborative individual who works with multiple internal and external partners to achieve mutual goals and deliver results in a timely manner
Strong knowledge of computers, including Microsoft Office, Adobe and more

Benefits

Employee discounts at the Fairmont Scottsdale Princess, local companies and Accor worldwide for you and your family
Free meals at our on-site employee restaurant
Learning programs through our Academies designed to sharpen your skills
Great Medical and Dental benefits, 401K, Direct Deposit etc.
Career development opportunities within the Fairmont Scottsdale Princess in addition to national promotion opportunities.

Company

Fairmont Hotels & Resorts

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Located in the heart of each destination we call home, a stay at any Fairmont hotel is truly unforgettable.

Funding

Current Stage
Late Stage
Total Funding
unknown
2015-11-25Acquired

Leadership Team

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Isabel Chung
Executive Chef - Fairmont Empress
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Company data provided by crunchbase