BarkleyOKRP · 10 hours ago
Manager, Analytics
Kansas City, MO
Full-time
Onsite
Mid, Senior Level
4+ years expBarkleyOKRP is a company that combines media planning and buying services with data and analytics. They are seeking a data-driven and strategic Manager, Analytics to lead initiatives that measure and optimize campaign performance, develop actionable insights, and drive data-informed decision-making while collaborating with internal teams and clients.
Marketing & Advertising
Responsibilities
Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions
Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’
Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success
Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations
Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs
Forecast audience and campaign performance benchmarks to provide optimization diagnostics
Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling
Comfortable developing business relationships with AdTech partners to manage and source data
Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables
Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks
Qualification
Required
Bachelors/Masters degree in Quantitative / Science field or 4+ years' experience in an analytical field
Media/marketing experience strongly preferred
Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc
Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights
Refined client-facing skills with the ability to work well up and down the command chain within an agency organization
Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities
Strong proficiency with big data/cloud platforms (AWS, BigQuery, Snowflake) and excel
Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset
Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc
Experience with SQL, Python, or R is a plus
Company
BarkleyOKRP
BarkleyOKRP is one of the largest independent ad agencies in the U.S., matching scale with soul to help build brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase