The Sage Group · 6 days ago
Event Marketing Manager
United States
Full-time
Remote
Senior Level
$45/hr - $45/hr
5+ years expThe Sage Group’s client, a cloud storage and file-sharing service, is seeking an Events Marketing Manager to support the execution of high-impact events across North America. This role involves managing a diverse portfolio of programs to drive awareness, engagement, and demand through effective program management and collaboration with cross-functional teams.
AdvertisingConsultingHuman ResourcesMarketing
Responsibilities
Execute end-to-end North America events programs aligned to established marketing strategies, spanning regional events, community and customer programs, third-party conferences, and ancillary activations
Own full event execution from planning through post-event wrap, including timelines, vendors and venues, contracts, budgets, logistics, production, and onsite experience
Deliver customer-first, high-quality event experiences that clearly communicate value and strengthen audience engagement
Partner with cross-functional teams—including Customer Marketing, Field Marketing, Sales, Integrated Marketing, Product Marketing, Brand & Communications, Content, and Marketing Operations—to ensure events are cohesive, on-message, and campaign-aligned
Implement pre-event, onsite, and post-event engagement tactics to drive attendance, participation, advocacy, and measurable business impact
Leverage data, experimentation, and emerging AI tools to personalize attendee journeys, optimize engagement, and continuously improve event performance
Track and report on event performance and ROI, applying insights, testing, and emerging tools to continuously optimize execution
Qualification
Required
5+ years of B2B marketing experience in a SaaS or technology environment, with hands-on experience executing event and field marketing programs
Proven ability to plan, execute, and scale event programs that support demand generation, pipeline progression, and audience engagement
Working knowledge of B2B lead flow and demand processes, with experience partnering with Marketing Operations, Sales Operations, and Sales teams to support execution and follow-through
Strong project management skills, with demonstrated success managing complex, cross-functional events while maintaining high standards for quality, timelines, and execution
Hands-on experience managing event budgets and vendor relationships, including contracts, agencies, venues, and production partners
Data-informed mindset with experience tracking performance, reporting results, and applying insights to improve future programs
Clear, effective communicator who collaborates well across Brand, Integrated Marketing, and cross-functional teams
Willingness to travel up to ~30%
Preferred
Experience marketing SaaS or productivity solutions, with familiarity across both sales-assisted and product-led growth models
Hands-on experience supporting or managing in-person event programs
Familiarity with event management platforms, marketing automation tools, and data analysis to plan, measure, and optimize event performance
Company
The Sage Group
The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aimee Moyer
Partner Marketing at Google
Andrew Rieger
Partner Marketing Manager at Google Cloud
Company data provided by crunchbase