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Pfizer · 6 hours ago

Manager, Paid Search

Pennsylvania, United States

Full-time

Hybrid

Mid Level

$106K/yr - $172K/yr

4+ years exp

Pfizer is a leading healthcare company, and they are seeking a Manager, Paid Search to join their Performance Marketing team. This role involves developing and implementing paid search strategies to enhance the visibility and performance of Pfizer websites, while collaborating with various internal teams to achieve business objectives.

BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

No H1B

Responsibilities

Responsible for developing, implementing, and managing paid search campaigns across various platforms to drive key actions and achieve business objectives for a portfolio of brands. Identify, evaluate, and launch new opportunities and optimizations within the paid search landscape in alignment with Pfizer guidelines

Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization

Manage and allocate budgets effectively across various paid search channels based on campaign KPIs. Collaborate with internal teams, including media strategy, brand marketing, and SEO to ensure cohesive and integrated marketing strategies

Design and implement tests based on best practices within platform, pull and analyze data, and deliver actionable results. Adherence to executional excellence is a must; ensure all campaigns follow platform and pharma guidelines while maintaining high standards for quality and compliance. Provide assistance with or lead strategy recommendations and discussion along with the Sr. Manager and Director for brands in portfolio, taking into account industry trends, competitive landscape, and emerging technologies to continuously enhance campaign performance and innovation

Lead the daily campaign operations, working closely with other Managers and Sr. Associates to ensure daily checks, pacing, and priority projects are executed. Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, brand nuances, etc. Grow the team’s performance, based on pre-defined expectations and goals, and contribute to reaching them

Qualification

Paid Search StrategyGoogle AdsMicrosoft AdsKeyword ResearchGoogle AnalyticsAd CopywritingBudget ManagementAnalytical SkillsCommunication SkillsCollaboration Skills