Apply on Employer Site

Everyday Health Group · 1 day ago

Creator Content Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $100K/yr

5+ years exp

Everyday Health Group is a leading organization in the pregnancy and parenting sector, known for its trusted brands like BabyCenter and What to Expect. They are seeking a Creator Content Manager to drive influencer marketing initiatives and manage creator collaborations, ensuring seamless integration between social and editorial teams.

AdvertisingAdviceFitnessMarketingPublishingWellness

Growth Opportunities

Responsibilities

Develop and execute influencer campaigns that drive awareness, engagement, and registrations

Source, screen, recruit, and onboard creators and experts who fit brand priorities and audience needs

Draft scopes of work for collaborations, including deliverables, rights, timing, and payment terms

Maintain ongoing relationships with creators, providing briefs, coaching, and feedback on content

Recruit and nurture diverse voices to feature across BabyCenter and What to Expect platforms (apps, websites, newsletters, and social)

Support programs like BabyCenter Advisors, ensuring contributors are engaged and aligned to brand values

Partner with branded content team to manage creator rosters, rates, and performance notes

Act as the conduit between social and editorial teams, ensuring influencer and talent-driven content is integrated seamlessly

Monitor the creator landscape to identify new talent, surface emerging trends, and update best practices

Track performance of influencer and talent programs, share results with stakeholders, and recommend optimizations

Qualification

Influencer MarketingTalent RecruitmentProject ManagementSocial Media UnderstandingData AnalysisRelationship ManagementCommunication SkillsStrategic Thinking

Required

5+ years of experience in influencer marketing, talent partnerships, or community development, preferably in parenting, lifestyle, or health categories

Ability to work in our New York City office 2 days a week

Proven ability to build and scale influencer programs and manage talent relationships

Strong understanding of the social media landscape and influencer economy

Exceptional communication and relationship-management skills

Strategic thinker with strong executional chops and project management skills

Comfortable analyzing performance metrics and making data-driven recommendations

Passion for supporting parents and families through authentic, diverse voices