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Astrix · 1 day ago

Vice President Ecommerce

LA Metro Area

Full-time

Hybrid

Director/Executive

$185K/yr - $275K/yr

10+ years exp

Astrix is a company offering premium direct-to-consumer supplement brands that support cellular health. They are seeking a Vice President of E-commerce Growth & Marketing to develop and execute digital commerce and marketing strategies aimed at driving growth, customer acquisition, and brand equity.

ConsultingInformation Technology

Growth Opportunities

Hiring Manager

Elise Gasson

Responsibilities

Own and optimize the end-to-end e-commerce ecosystem, including DTC channels and Amazon marketplaces

Lead channel strategy to achieve revenue growth, margin expansion, and improved customer lifetime value (LTV)

Oversee DTC website operations (Shopify) and Amazon storefronts (Seller Central / Vendor Central), ensuring brand consistency and profitability across platforms

Identify and capitalize on new revenue streams, subscription offerings, and international expansion opportunities

Design and implement sophisticated marketing funnels encompassing brand awareness, customer acquisition, conversion optimization, and retention strategies

Develop and execute data-driven retention strategies across DTC and Amazon channels, leveraging lifecycle marketing, loyalty programs, and personalized communications

Partner with supply chain and operations teams to ensure best-in-class fulfillment, inventory management, and customer experience

Build and mentor a high-performing team across e-commerce operations, digital marketing, creative development, and analytics

Qualification

DTC e-commerceGrowth marketingPerformance strategyE-commerce platformsFinancial disciplineStrategic planningProject managementTeam-buildingPassion for wellnessLeadershipCommunication

Required

10+ years of progressive leadership experience in DTC e-commerce, growth marketing, and performance strategy— preferably in health, wellness, nutraceutical, consumer biotech, or regulated consumer products industries

Proven track record of owning and scaling an e-commerce P&L with strong financial discipline and LTV/CAC optimization expertise

Advanced proficiency with major e-commerce platforms and marketplace management (Shopify, Amazon Seller Central/Vendor Central, etc.)

Exceptional strategic planning and cross-functional project management skills with the ability to manage through ambiguity in high-growth environments

Strong leadership, communication, and team-building skills with the ability to inspire and influence across departments

Passion for science-backed wellness, longevity, and cellular health innovation