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MGMA · 6 hours ago

Performance Marketing Specialist

Englewood, CO

Part-time

Hybrid

Entry, Mid Level

$55K/yr - $65K/yr

2+ years exp

MGMA is the premier association for professionals who lead medical practices, aiming to advance the business of healthcare. The Performance Marketing Specialist will support the development and execution of marketing campaigns focused on driving conversions and qualified leads, collaborating with cross-functional teams to align with MGMA’s digital strategy.

Health CareHospitalMedical

No H1B

Responsibilities

Execute marketing campaigns and tactics with the strategic oversight of marketing management

Collaborate with internal service providers and stakeholders to maximize all available marketing channels including web, email, direct mail, media placement, digital and more

Coordinate and keep track of multiple projects and meet campaign deadlines

Generate and interpret campaign performance data to shape future tactics for improved performance

Assist in enforcing brand marketing guidelines through each designated product and campaign to ensure cohesive feel across the organization

Work as a team player within the Marketing department, and across departments of the organization, to support brand and product awareness. This includes attending team meetings for planning for and assisting in content creation to support campaigns and drive response

Work with the Design team on creative development and coordinate approval processes for promotional materials, website content, advertisements, and other marketing related projects

Create and execute successful and complex automated marketing campaigns utilizing the marketing automation platform with guidance from the Performance Marketing Manager

Update and manage webpages for a specific product line(s) utilizing website best practices

Write, proofread, and edit copy and creative content across different medium

Prepare and present reports summarizing information, including collecting and compiling feedback in an easily reviewed and understood format

Other duties as required and necessary to ensure the success of the organization

Qualification

Marketing campaign executionMarketing automation platformsWebsite content managementA/B testingGoogle AnalyticsWriting skillsCustomer service skillsProject managementProblem-solving skillsCommunication skillsOrganizational skillsCreative thinking

Required

A Bachelor's Degree in Marketing, Business Administration, Communications, or a related field

Two (2) or more years in a marketing campaign planning and execution role

Experience developing and executing marketing campaigns and tactics including web, email, print collateral and digital mediums

Proficient in Microsoft Office

Strong writing, editing and proofreading skills

Experience or ability to use a full marketing tech stack such as Marketo, Kentico, Eloqua and Microsoft Dynamics

Strong experience with website content management and basic HTML skills

Ability to work effectively with internal service providers to produce quality campaign materials

Problem solving skills, ability to work on multiple projects at one time and assimilate feedback from multiple stakeholders while adhering to deadlines

Ability to execute activity with varying amounts of direction

Excellent communication, customer service and problem-solving skills

Strong organizational and project management skills

An active self-learner and creative mind that brings new ideas to the table

Must have the ability to establish effective internal and external working relationships

Ability to synthesize data from various sources into actionable inferences

Must have reliable transportation

Must have a valid driver's license