Pep Boys · 3 days ago
Sr. Mgr, Public Relations
Bala-Cynwyd, PA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expPep Boys is a company focused on enhancing brand reputation and public image through effective communications. The Senior Manager of Public Relations is responsible for leading external communications strategies, managing agency partners, and overseeing media relations to strengthen the brand's visibility and trust.
AutomotiveRetailService Industry
Responsibilities
Develop and execute comprehensive external communications strategies that enhance brand reputation and support business goals
Lead and manage public relations agency partners and external vendors, ensuring strong performance, alignment, and return on investment
Oversee media relations, including press outreach, story development, executive visibility, and proactive media engagement
Monitor brand sentiment across traditional media, social platforms, reviews, and key stakeholder channels to identify emerging risks and opportunities
Lead crisis communications and issues management efforts during reputation-sensitive situations
Ensure consistent brand voice, messaging, and positioning across all external communications and channels
Partner cross-functionally with internal departments to develop and execute integrated communications plans
Ensure all external communications comply with legal, regulatory, and corporate governance requirements
Qualification
Required
8-10 years of experience required
Bachelor's degree in Public Relations, Communications, Journalism, Marketing
Comprehensive understanding of public relations principles, media relations, and external communications strategy
Knowledge of crisis management, reputation protection, and issues management best practices
Familiarity with consumer-facing industries such as automotive, retail, or services, including competitive and media landscapes
Understanding of regulatory and legal considerations impacting public communications
Exceptional writing, editing, storytelling, and presentation skills
Strong leadership and ability to manage agency partners and cross-functional relationships
Proven ability to influence senior executives and collaborate across all levels of the organization
Skilled in media negotiation, relationship-building, and stakeholder engagement
Ability to craft compelling narratives that support brand positioning and business objectives
Demonstrated ability to manage multiple priorities in a fast-paced, high-stakes environment
Strong judgment, discretion, and composure during sensitive or crisis situations
Preferred
Master's degree in Communications, Business, or Related
Benefits
Medical, dental, and vision benefits
Life insurance
Short Term Disability
Supplemental benefits
401(k) with company match
PTO and holiday pay
On-demand pay partner (DailyPay)
Reduced benefits available for part-time team members
Company
Pep Boys
Pep Boys is an automotive aftermarket chain and retailer that offers quality auto repair and car parts.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-12-31Acquired
Leadership Team
Joe Auriemma
Chief Executive Officer
Scott Collette
Chief Executive Officer
Recent News
2025-11-14
Arizona Daily Star
2025-11-13
2025-11-07
Company data provided by crunchbase