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Wpromote · 11 hours ago

Conversion Rate Optimization (CRO) Manager

United States

Full-time

Remote

Mid Level

$70K/yr - $90K/yr

3+ years exp

Wpromote is a leading digital marketing agency focused on creating an inclusive work environment. The Conversion Rate Optimization (CRO) Manager will drive experimentation strategies and manage A/B testing across client websites, collaborating closely with various teams to ensure alignment with business goals.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Leading hypothesis development and designing test strategies for multiple clients

Creating structured CRO test plans, including objectives, KPIs, and success criteria

Collaborating with Experience Design to shape UX/UI test variations

Writing clear and detailed test requirements for developers to implement

Using GA4, Hotjar, and experimentation platform data to uncover friction points

Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty

Conducting QA of experiment setups, variations, tracking, and segmentation

Monitoring live tests and ensuring statistical validity of results

Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations

Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership

Preparing documentation for post‑test rollout and collaborating with TAM/Engineering for implementation

Presenting results, insights, and recommendations to clients

Using AI to support hypothesis development and identify behavioral patterns

Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes

Applying AI to accelerate test planning, requirement writing, and documentation

Using AI to generate structured experiment summaries and client‑ready reports

Employing AI to brainstorm test concepts and variation ideas

Qualification

CRO experienceA/B testing platformsGA4 proficiencyHotjar proficiencyUX/UI principlesAnalytical thinkingClient communicationTest planningStatistical modelsExperimentation frameworksCRO certificationsECommerce testingDocumentation skills