Potomac · 10 hours ago
Design Associate
Bethesda, MD
Full-time
Onsite
Entry, Mid Level
$60K/yr - $80K/yr
2+ years expPotomac is a ~$3B+ AUM/AUA asset manager headquartered in Bethesda, MD, seeking a Design Associate to join their marketing team. The role involves creating high-quality design content using generative AI tools and collaborating with various departments to align visual outputs with strategic objectives.
AdviceFinancial ServicesWealth Management
Responsibilities
Develop detailed prompts and guidelines to accurately communicate desired design and video aesthetics, styles, and content components to AI models
Collaborate with various departments to understand their needs and create tailored content solutions
Work with marketing, research, and sales teams to align design and video outputs with strategic objectives
Stay updated with advancements in generative AI tools and integrate them effectively into the content creation process
Review all content for accuracy, brand aesthetics, and coherence to ensure alignment with project goals
Bring a fresh perspective to production, leveraging generative AI capabilities to produce innovative and impactful visual content
Monitor and analyze the performance of visual content and iterate to improve based on feedback and engagement metrics
Mentor team members and stakeholders on best practices in using generative AI tools for content creation
Keep the company’s image fresh and relevant
Organize, archive, and maintain a library of design assets and ensure brand integrity across all visuals
Qualification
Required
Ability to work on-site in Bethesda, MD
Bachelor's degree in Film, Digital Media, or Communications, ideally with a specialization in technology. Relevant experience may be substituted
2+ years of experience using generative AI tools for content creation, with demonstrated expertise in prompt engineering
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools
Ability to find innovative solutions using generative AI technologies to achieve visual storytelling goals
Strong eye for detail in video design, color grading, sound editing, and transitions
Understanding of AI-based tools, LLM capabilities, and an eagerness to stay current with evolving AI technologies
Proven ability to work with cross-functional teams and handle multiple stakeholders' needs
A comprehensive portfolio showcasing professional video projects, including examples of AI-generated content
Willingness to learn new software, tools, and workflows to stay at the forefront of digital video production
Effective written and verbal communication skills to articulate creative concepts and technical details
Preferred
2+ years in the wealth management or wider financial services industry
Experience with mirrorless camera systems (e.g., Blackmagic Design, Cannon, etc.)
Basic knowledge of HTML/CSS
Benefits
401(k) & other retirement benefits
Health, vision, & dental insurance
Health savings account option
Paid time off
Commuter benefits
Disability insurance
Parental leave
Company
Potomac
Our mission is to empower Financial Advisors like you with the confidence to aim higher, grow faster, and explore further.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Manish Khatta
CEO / CIO
Daniel Torzala
Chief Technology Officer
Recent News
2022-03-30
Company data provided by crunchbase