TWO MEN AND A TRUCK® · 23 hours ago
DIGITAL MARKETING SPECIALIST
Lexington, KY
Full-time
Hybrid
Entry, Mid LevelTWO MEN AND A TRUCK® is a growing franchise group seeking a Digital Marketing Specialist to enhance brand visibility and customer engagement across multiple locations in the United States. The role involves managing digital marketing campaigns, optimizing paid advertising, and collaborating with various teams to align marketing strategies with business goals.
LogisticsTransportationWarehousing
Responsibilities
Develop, execute, and manage digital marketing campaigns across multiple franchise locations
Oversee and optimize paid digital advertising (Google Ads, Meta, TikTok, etc.)
Manage and support local SEO efforts, online listings, and reputation management
Analyze campaign performance and prepare regular reporting on KPIs, ROI, and lead generation
Collaborate with operations, sales, and local franchise leadership to align marketing strategies with business goals
Maintain brand consistency across all digital channels while supporting local customization
Assist with website updates, landing pages, email campaigns, and marketing automation
Stay current on digital marketing trends, tools, and best practices
Qualification
Required
High school diploma or GED required
18 years or older
Proven experience in digital marketing, preferably in a multi-location or franchise environment
Strong knowledge of paid advertising platforms, SEO, analytics, and conversion optimization
Strong analytical, organizational, and time-management skills
Ability to manage multiple campaigns and priorities simultaneously
Professional communication skills in English, both verbal and written
Willingness to submit to a pre-employment background check
Preferred
Bachelor's degree in marketing, communications, or related field preferred
Experience with tools such as Google Analytics, Google Ads, Meta Business Manager, and CRM platforms preferred
Benefits
Competitive starting pay based on experience
Performance-based bonuses and growth incentives
Full-time opportunity with flexible work environment, including ability to work from Lexington KY and Louisville KY locations
Career advancement opportunities within a large, expanding franchise group
Collaborative, supportive team culture
Company
TWO MEN AND A TRUCK®
TWO MEN AND A TRUCK® is the largest franchised moving company both in the United States and internationally.
Founded in 1981
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-08-03Acquired
Leadership Team
Butch Moll
COO
Jill Barr PHR
Human Resource Business Partner
Recent News
Company data provided by crunchbase