ASTEC · 6 days ago
Director, Concrete Channel Sales
Chattanooga, TN
Full-time
Hybrid
Director/Executive
10+ years expAstec is a global, environmentally focused infrastructure and manufacturing company specializing in road building and aggregate processing. The Director of Concrete Channel Sales is responsible for driving sales growth, enhancing dealer performance, and strengthening relationships within the concrete equipment and parts dealer network.
Machinery
Responsibilities
Dealer Sales Growth & Strategy
Develop and implement sales-driven dealer strategies to expand market share and increase revenue for concrete equipment and parts
Work closely with dealers to establish sales goals to drive execution that will meet and exceed sales targets
Partner with dealers to optimize pricing strategies, promotions, and sales campaigns to maximize profitability
Build with the dealers an OE Pipeline for the year in advance to allow manufacturing to plan and build accordingly
Dealer Relationship & Performance Management
Build and maintain strong relationships with key dealer stakeholders, providing support to enhance sales capabilities and brand representation for our Blair and St-Bruno product lines
Serve as the primary liaison between the company and the dealer network, ensuring alignment with company sales strategies and objectives
Conduct regular dealer performance reviews, identifying areas for sales improvement and providing resources for training and coaching
Implement dealer incentive programs to drive sales engagement and encourage high performance
Sales Enablement & Market Expansion
Collaborate with the sales and marketing teams to develop targeted sales initiatives and promotional campaigns for concrete dealers
Drive market penetration by identifying and capitalizing on growth opportunities within the dealer network
Support dealers with lead generation, customer engagement strategies, and competitive positioning
Provide sales assistance for our dealer network including proposal generation and verification as well as attendance at customer meetings to help promote the brands
Inventory & Parts Sales Optimization
Guide dealers in managing concrete equipment and parts inventory to ensure availability, reduce downtime, and improve turnover rates
Provide best practices for stocking, ordering, and logistics to streamline after-sales support and maximize sales potential
Monitor inventory levels and collaborate with supply chain teams to ensure dealers have access to the right products at the right time
Data-Driven Sales Performance & Reporting
Analyze dealer sales performance data, identifying trends, challenges, and growth opportunities
Prepare reports for executive leadership, presenting market trends, dealer sales achievements, and strategic recommendations
Utilize data insights to continuously refine sales strategies and dealer support initiatives
Qualification
Required
Bachelor's degree in Engineering, Business, Marketing, or a related field (MBA preferred)
10+ years of experience in dealer development, sales, or operations within the heavy equipment and parts industry
Strong understanding of heavy equipment and parts distribution, inventory management, and market dynamics
Proven experience in relationship management, sales growth, and dealer network expansion
Analytical skills with experience in performance analysis and targeted improvement initiatives
Excellent communication, leadership, and strategic planning skills
Ability to travel frequently to manage and support the dealer network
Preferred
MBA preferred
Company
ASTEC
Since 1972, Astec has been connecting communities by providing innovative rock to road solutions for our customers.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jaco van der Merwe
President & CEO
Jamie Palm
VP, Chief Accounting Officer and Corporate Controller
Company data provided by crunchbase