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Alaska Airlines · 7 hours ago

Cobrand Program Manager

Honolulu, HI

Full-time

Onsite

Mid Level

$88K/yr - $146K/yr

4+ years exp

Alaska Airlines is committed to creating an airline people love, and they are seeking a Cobrand Program Manager to own the strategy and execution of cardholder engagement for their Atmos Rewards cobrand credit cards. The role involves driving activation, engagement, and benefit utilization through targeted campaigns and cross-functional collaboration to enhance cardholder experiences.

Responsibilities

Own and execute the cardholder engagement roadmap, including early-month-on-book communications, lifecycle journeys, and trigger-based campaigns that drive activation, repeat spend, and benefit utilization

Translate card features and benefits into clear, timely, and actionable messaging aligned to key moments across the cardholder lifecycle

Partner with Marketing, Loyalty, and Bank of America teams to develop and deploy targeted engagement campaigns across email, digital, and owned channels

Define segmentation, targeting, and testing strategies and continuously optimize campaigns based on performance and cardholder behavior

Analyze engagement, spend, and benefit-usage data; ensure dashboards surface clear insights and translate results into actionable recommendations

Collaborate cross-functionally with analytics, customer insights, UX, guest experience, operations, and technology teams to improve cardholder understanding and satisfaction

Serve as a subject matter expert on Atmos Rewards cobrand products and support senior leader updates by clearly articulating engagement performance and opportunities

Qualification

Loyalty programsStrategic planningAnalytical skillsAirline industry experienceExcel proficiencyAlteryx proficiencyTableau proficiencyCommunication skillsDetail orientedOrganizational skills

Required

4 years of experience in loyalty, marketing, strategy, finance, business development or related area

Bachelor's degree, or an additional two years of relevant training/experience in lieu of this degree

Advanced analytical background with proven ability to navigate complex datasets

High school diploma or equivalent is required

Minimum age of 18

Must be authorized to work in the U.S

Preferred

Airline industry experience

Experience developing strategic plans

Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures

Passion for loyalty programs, aviation, guest experience and platform development

Experience using Excel, Alteryx and/or Tableau

Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies

Detail oriented and highly organized, with ability to multi-task and work independently

Benefits

Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air

Comprehensive well-being programs including medical, dental and vision benefits

Generous 401k match program

Quarterly and annual bonus plans

Generous holiday and paid time off

Company

Alaska Airlines

Glassdoor4.0

Alaska Airlines provides rewarding careers in aviation by fueling a passion for service and helping others

Founded in 1932

Seattle, Washington, USA

10001+ employees

https://alaskaair.jobs

H1B Sponsorship

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Trends of Total Sponsorships

2025 (15)

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2023 (14)

2022 (13)

2021 (10)

2020 (13)