WEHCO Media Inc · 1 week ago
Director of Content and Partnerships for Arkansas Life
Little Rock, AR
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expWEHCO MEDIA is launching a new digital product, Arkansas Life, aimed at younger readers. The Director of Content and Partnerships will be responsible for establishing the brand's voice, producing engaging content, and developing community and revenue streams for growth.
BroadcastingInternetNewsPublishingSocial MediaTelecommunications
Responsibilities
Brand Launch: Launch the reimagined Arkansas Life brand. This includes developing its unique voice, tone, content strategy and the structure of the daily email newsletter; Be the face of the brand in the community
Lead Writer & Editor: Serve as the lead writer and editor, producing original, high-quality and highly engaging content for all channels
Hiring & Leadership: Hire, manage and mentor a team of direct reports — starting with a Brand Ambassador and Producer — to ensure strong execution across all content and partnership initiatives
Daily Newsletter Production: Write the daily newsletter, establishing its signature style and deep connection with Arkansas’ 20- and 30-something audience
Multi-Channel Strategy: Oversee editorial direction and strategy across email, website, Instagram, TikTok and other channels, ensuring consistent brand messaging and maximum engagement
Community Partnerships: Identify, establish and maintain strong relationships with key community organizations, local businesses and influencers to amplify content reach and foster local relevance
Monetization Strategy: Collaborate with the business team on revenue generation efforts, including: Launching the paid membership program , creating opportunities for reader engagement and recurring revenue
Sponsorship Fulfillment: Ensure all content and partnership deliverables are executed successfully and meet advertiser/sponsor goals
Audience Development: Drive subscriber growth for the newsletter and follower growth across all social channels
Competitive Analysis: Continuously monitor competitors to identify content gaps and market opportunities
Qualification
Required
5+ years of experience in digital content creation, editorial leadership and/or partnership development, preferably within a media or lifestyle brand targeting the 25-44
Exceptional writing and editing skills are The ability to quickly establish a distinct, engaging, and professional brand voice
Proven success in building and engaging digital audiences, particularly through newsletters and social platforms (Instagram, TikTok)
Demonstrated ability to identify and manage revenue-generating partnerships and/or membership programs
Preferred
Experience with launching a new digital product or publication and executing a full content and brand strategy
Familiarity with the Arkansas media landscape and local
Experience with audience analytics tools (e.g., Google Analytics)
Benefits
401K & profit sharing
Paid vacation and sick leave
Paid holiday and floating holiday
Paid personal day
Paid parental leave
Health, dental, and vision insurance
Life, disability, and accident insurance
Critical illness and hospital indemnity coverage
Employee assistance program
Behavior program
Company
WEHCO Media Inc
WEHCO Media, Inc.
11-50 employees
Funding
Current Stage
Early StageRecent News
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