alliantgroup · 15 hours ago
Digital Marketing Manager
Houston, TX
Full-time
Onsite
Mid, Senior Level
5+ years expalliantgroup is a national premier consulting firm focused on providing solutions to help businesses transform and thrive. The Digital Marketing Manager will develop and execute online strategies to enhance brand visibility and support business growth through various digital marketing efforts.
AccountingFinancial ServicesManagement Consulting
Responsibilities
Implement, monitor, and improve PPC campaigns
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads
Work with social media team to design, build and maintain our social media presence through paid promotions
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies with internal teams
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate
Qualification
Required
Bachelor's degree required (preferred in marketing or a related field)
Proven success implementing and improving PPC campaigns for conversions
5+ years' experience in digital marketing – B2B experience required
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Expert level experience in setting up and optimizing Google Adwords campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Expert level knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Excellent written, verbal, and presentation skills
High sense of urgency with the ability to meet deadlines and changing priorities
Receptiveness to performance feedback within a team environment is essential
Candidate must reside or relocate to Houston, TX
Benefits
100% employer paid medical/dental premiums for single coverage
401(k) matching
PTO
Company provided life insurance and disability
Onsite gym and group fitness classes
Paid covered parking
Daily allowance for onsite café and Starbucks
And more!
Company
alliantgroup
alliantgroup is the nation's leading tax specialty services provider. alliantgroup helps businesses stay competitive and grow!
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2013-12-31Acquired
2008-01-01Series Unknown
Leadership Team
Dhaval Jadav
CEO
Shane Frank
CRO/Co-Founder
Recent News
Company data provided by crunchbase