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Four Seasons Hotels and Resorts · 12 hours ago

Senior Director of Public Relations & Marketing (Remote)

United States

Full-time

Remote

Lead/Staff, Director/Executive

$120K/yr - $140K/yr

5+ years exp

Four Seasons Hotels and Resorts is a luxury hotel company committed to creating exceptional experiences for guests. The Senior Director of Public Relations & Marketing will oversee PR and marketing functions for Four Seasons Hotel Minneapolis and Four Seasons Hotel St. Louis, focusing on generating media awareness and implementing strategic marketing initiatives.

HospitalityHotelLeisureRental PropertyTravel

No H1B

Responsibilities

Develop and implement a yearly comprehensive MarComm strategy aligned with the desired vision of assigned hotels

Provide guidance to assigned properties for annual PR, Digital Marketing and Social Media planning and goal setting

Conduct in person meetings with property teams at least 4 times per year, with regular virtual follow-up meetings to evaluate PR performance, content development, growth in Social Media Audience Size and Engagement and Content Quality

Provide guidance and ideas for assigned properties to achieve property goals in PR Impact, Social Media audience size and engagement, and Content Quality. Property goals will serve as KPIs for Senior Director of PR and Marketing

Establish and create PR/Communication synergies across assigned properties

Identify and drive best practices across assigned hotels

Engage agency support as needed with clear plan on deliverables

Align with Marketing team to optimize hotel performance to meet annual business objectives and yearly plan for assigned hotels

Assess and drive competitive and differentiating PR plans, in place at hotel

Implement and monitor for compliance with global brand standards and initiatives

Ensure PR and social initiatives meet performance targets

Collaborate with Area MarComm and PR on digital (content and social) strategies for assigned properties

Participate in ongoing brand initiatives and projects as identified by Area Hotel Marketing and Area Director PR and Marketing

Identify and secure strategic partnerships and collaborations to enhance the guest experience and align with Hotel Vision and long-term strategic positioning

Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants, spa, services, and personnel. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise

Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material

Lead the development and execution of an annual PR plan as an integral part of hotel marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives

Utilize all available electronic marketing tools to increase exposure to all available outlets, including oversight of eNewsletter; oversight of E-Mail broadcasts; Customized Mini-Sites; and all related electronic opportunities. Maintain current image library and video footage to maximize media coverage

Oversee updates and maintain property website within the corporate standard

Comply with Four Seasons brand standards for all marketing, PR and social media

Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact

Lead and mentor the on-property Digital Marketing Managers

Qualification

Public RelationsMarketing StrategyDigital MarketingMedia RelationsSocial Media ManagementCommunicationsRelationship BuildingTeam LeadershipCollaborationSelf-Starter

Required

A minimum of five years of experience in Public Relations capacity with Four Seasons or other related organization; experience in a multi-property role or Marketing/PR agency leadership role

A university degree in Journalism, Communications, Marketing or equivalent experience

Advanced media relations experience

Knowledge of production methods in graphic arts and collateral

Knowledge of and ability to operate computer equipment required

Basic knowledge of journalism, marketing practices, and broadcast production methods

Exceptional communication and relationship-building skills

Self-starter who is motivated and proactive in identifying gaps and opportunities

Ability to lead and/or influence other internal and external team members