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Empowered Staffing · 1 day ago

Media Buyer (Paid Search & Social)

Morton Grove, IL

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $80K/yr

2+ years exp

Empowered Staffing is partnered with an established eCommerce direct-to-consumer brand seeking a Media Buyer (Paid Search & Social) who will execute campaigns across Google Ads and Meta Ads. This role involves building, launching, and optimizing paid media campaigns while collaborating with various teams to enhance performance and drive results.

Staffing & Recruiting

Responsibilities

Build, launch, and optimize paid media campaigns across Google Ads (Search, Shopping/Performance Max) and Meta (Facebook/Instagram)

Execute full-funnel campaigns: prospecting, retargeting, and conversion-focused initiatives

Manage and optimize toward KPIs including ROAS, CPA, revenue, CVR, AOV, and MER

Actively test audiences, creative, budgets, bids, and product/category focus

Collaborate with organic social, content, and merchandising teams to align creative, products, and promotions

Monitor performance daily, flag issues early, and proactively recommend improvements

Own reporting and clearly communicate insights, trends, and next steps

Qualification

Google AdsMeta AdsPaid media buyingAnalytical skillsBudget managementCanvaCreative testing mindsetCRO fundamentalsTikTokPinterestBingYouTube/CTVGA4Looker StudioProduct feed experience