A.B. May Heating, A/C, Plumbing & Electrical · 1 week ago
Marketing Manager - A.B. May & KB Complete
Kansas City, MO
Full-time
Hybrid
Mid, Senior LevelApex Service Partners is a people-focused HVAC, plumbing and electrical services group. They are seeking a Marketing Manager to lead marketing efforts across multiple branches, focusing on brand awareness and revenue growth through various marketing strategies.
Heating Ventilation and Air Conditioning (HVAC)Real Estate
Responsibilities
Develop and implement comprehensive marketing strategies, including traditional and digital channels, to achieve defined branch objectives
Plan and execute integrated marketing campaigns, incorporating traditional and digital elements. Lead agency partnerships and manage internal resources
Showcase expertise in digital marketing, including LSA, paid search, SEO, GBPs and aggregators to optimize online presence and reach target audiences
Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum MER and ROAS
Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement
Ensure consistent branding across all channels, maintaining a positive and impactful brand image
Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets
Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
Proven experience as a Marketing Manager with expertise in full funnel marketing, including brand awareness, digital lead gen and community engagement
Working knowledge of digital channels, including LSA, PPC, SEO, GBP and website management
Experience planning and optimizing full funnel marketing budgets
Analytical mindset with the ability to interpret financial and marketing data and proactively use the data to achieve established MER and campaign ROAS
Excellent communication and interpersonal skills
Preferred
A master's degree is a plus
Multi-location marketing is preferred
Company
A.B. May Heating, A/C, Plumbing & Electrical
Since 1959, A.B. May has been Kansas City’s trusted provider of heating, cooling, plumbing, electrical, and appliance repair services.
Founded in 1959
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-03-11Acquired
Leadership Team
Drew Timberlake
Chief Marketing & Information Officer
Company data provided by crunchbase