Parker Hannifin · 1 week ago
Senior Marketing Manager
Hollis, NH
Full-time
Onsite
Senior Level
7+ years expParker Hannifin Corporation is a Fortune 250 global leader in motion and control technologies. They are seeking a Senior Marketing Manager who will be responsible for owning the end-to-end marketing lifecycle, leading pricing strategy, and collaborating with various departments to drive sustainable revenue growth.
HardwareIndustrial ManufacturingManufacturing
Responsibilities
Lead market, customer, and competitive analysis to inform segmentation, ICP definition, and growth opportunities
Own value proposition development, positioning, and messaging frameworks across products and solutions
Partner with Product Management and Engineering to influence roadmap prioritization based on market and customer insight
Define and maintain go-to-market strategy for new products, features, and market expansions
Oversee development and execution of integrated marketing plans that drive demand, pipeline, and revenue
Guide Marketing Managers across key functional areas (e.g., product marketing demand gen, content, field marketing)
Ensure consistent messaging across campaigns, sales enablement, digital channels, and customer communications
Partner with Sales leadership to align on sales motions, plays, and pipeline goals
Own pricing strategy, including value-based pricing, discount frameworks, and deal governance
Conduct pricing analysis, willingness-to-pay research, and competitive benchmarking
Partner with Product Management, Finance and Sales to ensure pricing supports margin, growth, and customer value
Develop pricing tools, guidelines, and enablement for Sales and Commercial teams
Oversee creation of sales enablement assets (pitch decks, battlecards, messaging guides, case studies)
Support launches with clear positioning, pricing, and field readiness
Ensure tight feedback loops between Sales, Marketing, and Product Management
Manage, mentor, and develop a team of Marketing and Pricing Managers
Set clear goals, priorities, and performance expectations
Act as a trusted partner to Product, Sales, Finance, and Customer Success
Influence without authority in a matrixed organization
Define success metrics across upstream and downstream activities
Track and report on KPIs such as pipeline contribution, conversion rates, win/loss insights, and pricing performance
Continuously refine strategy based on data, customer feedback, and market changes
Qualification
Required
Bachelor's degree in business or related field is required
7 to 10 years of experience in sales, marketing, or product management with 3-5 years of experience managing both strategic and executional roles is required
Proven experience leading upstream (positioning, segmentation, GTM) and downstream (demand, enablement) marketing
Previous hands-on ownership of pricing strategy
Experience managing and developing marketing managers
Strong cross-functional leadership skills, especially with Product, Sales, and Finance
Data-driven mindset with strong analytical and communication skills
Excellent problem-solving skills and written/verbal communication skills
Strong leadership and team building skills
Domestic and foreign travel as needed
Preferred
MBA is preferred
Experience within the medical device or life sciences markets with technical products is highly preferred
Company
Parker Hannifin
Parker Hannifin manufactures motion and control technologies, delivering precision-engineered solutions across various markets.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.13MKey Investors
Advanced Propulsion Centre UK
2016-01-18Grant· $4.13M
1978-01-13IPO
Leadership Team
Todd M. Leombruno
Executive Vice President and Chief Financial Officer
J
John Dedinsky
Corp. VP Global Supply Chain & Procurement
Recent News
2026-01-03
Company data provided by crunchbase