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HALO Branded Solutions · 21 hours ago

Senior Marketing Specialist

Illinois, United States

Full-time

Hybrid

Senior Level

$65K/yr - $85K/yr

5+ years exp

HALO Branded Solutions is the global leader in branded promotional merchandise and is seeking a Senior Marketing Specialist to bring their marketing initiatives to life. This role involves creating compelling content for various marketing assets and managing the execution of campaigns to support business goals.

AdvertisingBrand MarketingBusiness DevelopmentGift CardLogistics

Responsibilities

Create marketing content for catalogs, flyers, seasonal campaigns, direct mail kits, and sales-facing assets, owning work from concept through final delivery

Develop campaign concepts, themes, and messaging approaches aligned with marketing priorities, ensuring materials are structured, clear, and easy to activate

Select and curate products for marketing initiatives based on audience, pricing, trends, and campaign goals. Build cohesive product stories that enhance campaign impact

Apply strong design sensibility to layout, hierarchy, and visual flow using existing templates and tools, ensuring materials reflect brand standards and current trends

Write and refine headlines, product descriptions, and campaign narratives that clearly communicate HALO’s value

Manage timelines and deliverables to ensure projects launch on time and meet quality standards. Maintain organized workflows and files to support efficient execution

Qualification

Content CreationCampaign DevelopmentProduct MarketingInDesignPhotoshopCreative JudgmentHighly OrganizedTrend AwarenessSelf-DirectedWriting Skills

Required

5+ years of experience in marketing, content creation, or campaign execution

Proven experience creating catalogs, flyers, campaigns, or sales enablement materials

Strong writing and editing skills with an eye for clarity, consistency, and structure

High level of comfort working in tools including InDesign, Canva, Photoshop, PowerPoint, or similar

Strong fluency with AI-powered creative tools and workflows, with the ability to integrate them effectively into day-to-day content development and creative execution

Strong understanding of product marketing, merchandising, and campaign storytelling

Solid creative judgment and awareness of marketing, design, and product trends

Highly organized, self-directed, and comfortable owning work independently