TheCRM · 1 week ago
Marketing Manager
LA Metro Area
Full-time
Onsite
Mid Level
$70K/yr - $80K/yrTheCRM is building an advanced AI-driven enterprise software platform for the automotive dealership ecosystem. The Marketing Manager will execute marketing strategies tailored to automotive dealerships, collaborating with creative partners to enhance brand visibility and engagement.
Software
Responsibilities
Execute marketing strategy specifically tailored to automotive and RV dealerships
Translate AI-driven product capabilities into clear, relevant messaging for dealers
Support go-to-market initiatives, feature launches, and industry moments
Own organic social execution, with a heavy emphasis on LinkedIn and video-first content
Create, edit, and optimize short-form and long-form video for social, sales, and brand use
Understand what content performs in the automotive space and why
Personally handle light design, video editing, and content assembly as needed
Collaborate with the Creative Director and Graphic Designer to scale higher-end assets
Ensure visual and written content consistently reflects brand standards and tone
Support or lead podcast-related initiatives, including guest sourcing, promotion, and content repurposing
Identify opportunities to position leadership and product voices in relevant automotive conversations
Repurpose long-form conversations into high-performing social and video content
Manage a modest paid media budget focused on efficiency and dealer relevance
Identify and pursue earned media opportunities including podcasts, press, partnerships, and industry platforms
Build credibility for TheCRM through authentic presence rather than overly promotional tactics
Work closely with sales to support pipeline, events, and dealer engagement
Collaborate with product and leadership to ensure alignment across messaging and positioning
Act as a reliable executor who keeps initiatives moving forward
Qualification
Required
Direct experience marketing to automotive or RV dealerships is required
Strong organic social media experience, especially LinkedIn
Proven ability to create, edit, and publish video content
Excellent copywriting skills with strong brand judgment
Comfortable working hands-on while collaborating with creative leadership
Understanding of how earned media works in the automotive ecosystem
Preferred
Podcast production, promotion, or guest management experience
Experience marketing AI, SaaS, or enterprise technology to dealers
Familiarity with dealership CRMs, lead management, or sales workflows
Company
TheCRM
TheCRM is the foundation for the largest and most extensive AI driven selling system ever built for the car business.
Founded in 2003
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Richard Keith Latman
Chief Executive Officer
Recent News
2025-03-31
Company data provided by crunchbase