Hoag Health System · 3 days ago
Paid Media Specialist Senior: Marketing Department
Costa Mesa, CA
Full-time
Onsite
Senior Level
5+ years expHoag Health System is a nonprofit regional health care delivery network in Orange County, California. They are seeking a Senior Paid Media Specialist responsible for planning, executing, and optimizing paid advertising campaigns across digital platforms to drive brand awareness and generate qualified leads.
Hospital & Health Care
Responsibilities
Develop and implement paid media strategies specifically tailored to healthcare, aligning with marketing goals/objectives
Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn Ads, and other relevant digital channels
Conduct thorough keyword research and audience analysis to identify target keywords, demographics, and interests for effective campaign targeting
Create compelling ad copy and visual assets that align with brand voice and resonates with our target audience. Adheres to healthcare regulations/privacy guidelines
Monitor/analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Identify optimization opportunities, drives continuous improvement
Perform A/B testing on ad creatives, landing pages, and campaign elements to maximize performance and ensure optimal user experience
Collaborate across teams to align messaging and creative assets with overall marketing campaigns/initiatives
Stays updated on trends, emerging platforms, and best practices in paid media management, specifically within healthcare
Conduct competitive analysis/market research. Identify opportunities for campaign differentiation/innovation
Manage/allocate the paid media budget, ensuring maximum ROI and adherence to financial targets
Current and informed on compliance requirements/legal restrictions related to paid advertising in healthcare
Collaborate with external agencies, vendors, and partners to support paid media initiatives and leverage their expertise
Generate regular reports/insights on campaign performance, providing actionable recommendations for optimization and future strategy
Performs other duties as assigned
Qualification
Required
Bachelor's degree in marketing, advertising, communications, or a related field
Minimum of 5-7 years of experience in paid media advertising or growth marketing
Proven experience as a Paid Media Manager, with a track record of successful paid advertising campaigns and measurable results
In-depth knowledge of paid media platforms, including Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads, and other relevant digital advertising platforms
Strong understanding of target audience segmentation in the healthcare industry and the ability to tailor campaigns to different demographics/platforms
Preferred
Proficiency in using analytics tools, such as Google Analytics, to track and analyze campaign performance and generate actionable insights
Excellent analytical skills and the ability to interpret data to make data-driven decisions and optimizations
Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external partners
Creative thinking and the ability to generate innovative ideas for paid media campaigns and optimization strategies
Strong attention to detail and the ability to ensure accuracy and compliance in all paid media activities
Company
Hoag Health System
Hoag is a nonprofit, regional health care delivery system in Orange County, California.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Robert Braithwaite
President and Chief Executive Officer
Eric Cheung
Chief Legal Officer, General Counsel, Senior Vice President
Recent News
PR Newswire
2025-07-14
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