Publicis Media · 8 hours ago
Associate, Strategy & Analytics
United States
Full-time
Remote
Entry Level
$60K/yr - $70K/yr
1+ years expInfluential is an AI social data and conversion technology company seeking an Associate, Strategy & Analytics to join their team. The role involves supporting the development and execution of influencer campaigns through insights and performance analysis, while collaborating with cross-functional partners.
Marketing & Advertising
Responsibilities
Support the development of campaign strategies grounded in insights and aligned with client goals
Surface trends and opportunities using tools like social listening, platform analytics, and audience segmentation
Help ensure creator strategies reflect cultural trends, audience behaviors, and platform dynamics
Collaborate with Creative and Creator teams to develop content ideas and storytelling frameworks
Assist in executing strategic plans across influencer campaigns
Help interpret campaign performance and contribute to reporting and optimization
Support the post-campaign recap process, helping translate results into clear, actionable insights
Learn and apply tools such as GWI, Netbase, and audience survey platforms to support strategy development
Work cross-functionally to support strategic planning, creative brief development, and insights storytelling
Stay plugged into emerging platform features, influencer trends, and digital behaviors that impact our work
Qualification
Required
Bachelor's degree or equivalent experience
Enthusiastic about social media, digital culture, and influencer marketing
Organized, detail-oriented, and comfortable managing multiple tasks at once
Self-motivated, proactive, and eager to learn from others
Strong communication skills - able to contribute ideas clearly and professionally
Familiar with Microsoft Excel, Google Suite, and interested in learning research and analytics tools like GWI, Netbase, or survey platforms
Preferred
1+ years experience in an agency, consulting, or marketing environment preferred
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Media
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Talia Raviv
Global CEO PMX
Chris Boothe
Chief Operating Officer
Company data provided by crunchbase