Parafin · 5 days ago
Product and Partner Marketing Lead
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$190K/yr - $205K/yr
8+ years expParafin is on a mission to grow small businesses by providing access to financial tools through partnerships with major companies. The Product and Partner Marketing Lead will be responsible for launching new partners and features, driving product adoption, and ensuring effective representation within partner experiences.
FinanceFinancial ServicesFinTechSmall and Medium Businesses
Responsibilities
Lead partner go-to-market strategy: Launch new partners and features, including development of positioning, messaging, toolkits, and partner-ready materials that accelerate launch and ensure a consistent narrative
Drive adoption and grow partner programs: Increase offer view rates and originations by analyzing funnel performance, identifying opportunities, and improving partner surfaces like landing pages, dashboards, and marketing pages. Influence partners to implement the data and tracking needed for growth
Build scalable partner enablement frameworks: Create playbooks, templates, and other assets that streamline onboarding and help partners consistently promote financing products. Develop systems that support faster, more predictable scaling
Identify and test new growth levers: Run experiments to uncover new ways to drive originations and expand Parafin’s ownership of partner-driven marketing. Evaluate performance, surface insights, and translate learnings into repeatable strategies and programs
Qualification
Required
8+ years of experience in product marketing, partner marketing, or a related role, with demonstrated ownership of complex, partner-driven go-to-market motions
This is a senior individual contributor role, requiring strong strategic judgment, cross-functional influence, and hands-on execution
Proven ability to launch products or features with external platforms, including crafting positioning and building go-to-market assets
Strong communicator who can translate insights, influence decisions, and align cross-functional teams across Account Management, Product, Design, and partner organizations
Comfort working with funnel and campaign performance data to identify opportunities, diagnose issues, and optimize marketing outcomes
Demonstrated success driving adoption or revenue growth in a B2B2C or partner-driven environment
Ability to operate both strategically and tactically, moving between high-level planning and hands-on execution in a fast-paced environment
Preferred
Experience in partner marketing within tech or fintech, especially in B2B2C or embedded product environments
Strong analytical depth, with the ability to interpret campaign performance, experiment results, and partner funnels beyond surface-level metrics
A track record of building scalable go-to-market playbooks or frameworks for partner-facing teams
Experience running co-marketing initiatives, lifecycle programs, and/or field marketing efforts as part of a broader go-to-market mix
Benefits
Equity grant
Medical, dental & vision insurance
Unlimited PTO
Work from home flexibility
Commuter benefits
Free lunches
Paid parental leave
401(k)
Employee assistance program
Company
Parafin
Parafin is a financial infrastructure company that offers pre-built financial services programs to support small businesses.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$562MKey Investors
Notable CapitalGICThrive Capital
2024-12-17Series C· $100M
2024-08-28Debt Financing· $93M
2024-04-10Debt Financing· $125M
Leadership Team
Sahill Poddar
Co-Founder & CEO
Vineet Goel
Co-Founder and Chief Product and Technology Officer
Recent News
2025-12-15
2025-12-09
Company data provided by crunchbase