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Husch Blackwell · 9 hours ago

Campaigns Manager

United States

Full-time

Remote

Mid, Senior Level

$86K/yr - $175K/yr

5+ years exp

Husch Blackwell LLP is a full-service litigation and business law firm committed to fostering an engaged and diverse team culture. They are seeking a Campaigns Manager who will play a vital role in executing the firm's marketing strategy, delivering high-impact campaigns, and enhancing client experiences through integrated marketing efforts.

Law EnforcementLegalService Industry

Growth Opportunities

Hiring Manager

Kelli Watson, MHRM, SHRM-CP

Responsibilities

Lead the implementation of marketing strategies to enhance client experiences and strengthen the firm’s brand and expertise

Provide insights on market trends, competitive analysis, and client behavior

Create and interpret thought leadership content and editorials in collaboration with subject matter experts

Create marketing plans to promote content across multiple channels, develop social media assets, and support advertising campaigns on LinkedIn when relevant

Drive content ampliﬁcation across multiple channels, monitoring engagement, and providing recommendations for improvement

Using tools such as Google Analytics, track and report on campaign performance metrics, providing actionable insights to business unit leaders and marketing teams

Utilize SEO best practices and analytics tools to optimize campaign content and measure effectiveness, making data-driven decisions to improve performance

Collaborate with teams such as Business Development, PR & Media Relations, Events and Marketing Technology to align marketing efforts with broader firm initiatives

Communicate and build awareness across the firm on the importance of an integrated approach across all internal and external channels and detail the guidelines, communication framework, and timelines for suitable channels

Conduct analyses and benchmarking to determine the effectiveness of campaigns

Develop an editorial strategy and content creation calendar for the firm

Provide support to internal stakeholders, including author teams and key partner leaders to help translate business insights into marketing actions

Supervise a team of marketing professionals who support campaign development and implementation, including social media, website and blog content, merchandise, and advertising

Qualification

Marketing strategyContent developmentDigital storytellingSEO best practicesGoogle AnalyticsTeam leadershipCommunication skillsProject managementCreative collaborationAdaptability

Required

Bachelor's degree in Marketing and Communications, or related field

5-7 years of experience in a content development role

Strong understanding of design systems and digital storytelling across multiple mediums (web, video, brand campaigns, content platforms)

Experience leading and mentoring high-performing creative teams, including remote and hybrid environments

Excellent communication and presentation skills, especially when engaging executive stakeholders and non-design audiences

Ability to travel to Husch Blackwell offices and event locations when needed to produce creative projects

Commitment to delivering superior service to all clients while producing best-in-class content strategy and campaign work

Passion for making content accessible and intuitive for colleagues beyond the creative services team

Dedicated leader and mentor who will motivate and work collaboratively with a high-volume team

Ability and willingness to adapt to changing business demands

Ability to exercise good judgment at all times by making sound and practical decisions; ability to assume responsibility for decisions and act decisively under deadlines

High level of professional integrity required; ability to maintain confidentiality and build trust

Manage multiple projects simultaneously, meeting deadlines and maintaining high standards of design excellence