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L'Oréal · 1 day ago

Director, CMI, Luxe DMI

New York, NY

Full-time

Hybrid

Director/Executive

$138K/yr - $200K/yr

6+ years exp

L'Oréal is a leading beauty company committed to innovation and consumer-centric strategies. As the CMI Luxe Brand Director, you will transform consumer insights into strategic actions to drive the growth of luxury brands and influence product development at the highest levels of the organization.

BeautyConsumer GoodsCosmetics

H1B Sponsor Likely

Responsibilities

Strategic Brand Stewardship & Influence

Fuel Growth Strategy: Partner with brand leadership to transform deep human insights into concrete, high-impact strategic actions that drive business results

Champion Consumer Obsession: Act as the strategic "North Star" for multidisciplinary teams (Marketing, Retail, Social, Education). You will curate and prioritize consumer insight topics that align with the brand’s global vision

Anticipate the Future: Maintain a "future-forward" vision by sourcing global foresights and decoding cultural trends. You will be the bridge between the US Hub and the CMI community in the Paris DMI (Direction Marketing Internationale)

Executive Presence: Prepare and lead strategic discussions for key stakeholders, aligning global DMI goals with local Zone/Country realities

Agile Insight & Project Excellence

Design & Innovate: Identify business-critical CMI needs and design creative, bespoke research methodologies. You will manage the testing budget with an entrepreneurial mindset, ensuring maximum ROI

Actionable Intelligence: Lead the end-to-end research journey—from agency selection to high-energy workshops—and synthesize "connecting-the-dots" analysis into bold, action-oriented recommendations

Influence for Impact: Communicate and defend your insights at the highest levels of the organization to directly influence product development and brand equity

Qualification

Consumer InsightsBrand DevelopmentQualitative MethodologiesQuantitative MethodologiesLuxury Market KnowledgeSocial ListeningAnalytical StorytellingAgile MindsetProject Management

Required

A Bachelor's Degree in Market Research, Psychology, Sociology, or Marketing

6–8 years of expertise in Consumer Insights

Proven track record of supporting Brand Development (DMI or Hub experience is a major plus)

Understanding of the codes of beauty, fashion, or premium travel and how to communicate with a high-end consumer

Mastery of both qualitative and quantitative methodologies (Segmentation, Brand DNA, Product & Ad testing)

Digital Native who knows how to leverage social listening (TikTok, Instagram) to capture the pulse of the market

Analytical storyteller who provides a narrative with data

Curious, resilient, and thrives in an agile, fast-paced environment where managing multiple high-stakes projects simultaneously is required

Benefits

World-Class Learning

Purpose-Driven Culture

Comprehensive Benefits

Company

L'Oréal

Glassdoor4.0

No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).

Founded in 1995

Petaling Jaya, Selangor, MYS

10001+ employees

https://www.loreal.com/en/malaysia/

H1B Sponsorship

L'Oréal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (1)

2023 (6)

2022 (1)

2021 (3)

2020 (2)