Hoselink · 16 hours ago
Digital Marketing Coordinator – Email, SMS & Digital Campaigns
California, United States
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $70K/yr
2+ years expHoselink is a family-owned Australian e-commerce brand expanding in the United States, and they are seeking a Digital Marketing Coordinator to support email, SMS, and digital media campaigns. This role focuses on driving customer growth, engagement, and retention through lifecycle marketing strategies and data-driven initiatives.
Retail
Responsibilities
Coordinate and execute all lifecycle, promotional, and automated email and SMS campaigns
Assist in developing campaign strategies, customer journeys, and segmentation frameworks
Build, QA, schedule, and deploy campaigns through our ESP (Klaviyo)
Partner with creative teams to brief and manage assets for email and SMS communications
Monitor campaign performance and generate insights that inform ongoing optimization
Maintain a consistent, customer-centric communication cadence aligned with brand and lifecycle goals
Support the setup and management of paid media campaigns across platforms such as Google Ads and Meta Ads
Perform daily pacing checks, budget monitoring, and performance reviews
Assist in briefing digital creative assets for paid media
Help refine targeting, messaging, and budget allocation based on performance insights
Compile regular reporting across email, SMS, and paid digital channels
Analyze campaign metrics to identify trends, opportunities, and actionable insights
Assist in building dashboards and monthly summaries for cross-functional visibility
Participate in team meetings, document follow-up actions, and support cross-functional initiatives
Work closely with marketing, creative, operations, and web teams to ensure cohesive customer experiences
Provide ad-hoc support on digital marketing projects as the U.S. business grows
Qualification
Required
Bachelor's degree in marketing, communications, or related field
2+ years of experience in email marketing or digital marketing, ideally within e-commerce or consumer goods
Strong writing skills with experience crafting customer-focused messaging
Proficiency with email marketing tools (Klaviyo preferred or similar ESPs)
Analytical mindset with proven experience measuring, interpreting, and optimizing campaign performance
Strong project management skills with the ability to balance multiple priorities
Preferred
Experience using project management tools such as Asana is a plus
Passion for gardening, sustainability, or outdoor living is a plus (but not required)
Benefits
Comprehensive health insurance
401(k)
20 days Paid Time Off
Company
Hoselink
Hoselink is an Australian family-owned company dedicated to delivering a revolutionary watering and gardening experience.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Google Patent
2025-02-18
Google Patent
2025-02-18
Google Patent
2024-11-30
Company data provided by crunchbase