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Grand Sierra Resort · 10 hours ago

Social Media & Digital Marketing Manager

Reno, NV

Full-time

Onsite

Mid Level

3+ years exp

Grand Sierra Resort is a large hotel and casino resort brand looking for a Social Media & Digital Marketing Manager. This role is responsible for developing and implementing strategic social media campaigns, engaging with online communities, and enhancing the brand's presence across various digital platforms.

CommunitiesHospitalityLeisure

Responsibilities

Develop and implement strategic social media campaigns for a market-leading destination resort

Design and implement social media strategy to align with business goals

Foster continued growth of highly engaged social media communities using Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, blogs, video, apps, paid media, and other tools/properties

Support development of multicultural social media communication strategy

Serve as social media community manager for multiple outlets – including, main property brand, wedding chapel, live poker room, arena, family fun center – this may include:

Content planning, creation, scheduling and curation for social media in collaboration with internal business verticals and external marketing agencies/partners

Consumer relations and conversation monitoring – posting new content, engaging with posted comments, and resolving consumer inquiries in a timely manner on platforms such as Yelp, TripAdvisor, Google Business

Social influencer & blogger relations

Oversight of social media campaigns and digital media activations

Real-time social media coverage and photography for on-property events (e.g. New Year’s Eve, Hot August Nights, food & beverage, nightlife, concerts)

Content sharing / collaboration with marketing and other business partners

Perform research on current benchmark trends and audience preferences

Set specific objectives and report on ROI

Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Collaborating with other teams, like marketing, sales and guest service to ensure brand consistency

Communicate with followers, respond to queries in a timely manner and monitor guest reviews

Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Suggest and implement new features to develop brand awareness, like promotions and competitions

Stay up to date with current technologies and trends in social media, design tools and applications

Provide analytics and campaign reports

Implement brand and technology standards

Provide leadership in research and development of emerging and latest trends

Any other duties as assigned within the scope of this position

Qualification

Social media strategyContent creationPhotography skillsVideo editingSocial media analyticsBilingual (English/Spanish)Project managementCopywritingGuest engagementCommunication

Required

Excellent communication and presentation skills

Excellent copywriting skills

Hands on experience in content and project management

Ability to deliver creative content (text, image and video)

Strong photography and videography skills– including: Use of Digital SLR camera, Use of lighting and audio/sound recording equipment, Scene staging for photographs and videos, Directing and working with models

Strong photo/video editing and production skills – including use of industry-standard software, Adobe Photoshop, Illustrator, After Effects and Premier Pro

Ability to engage guests in positive manner in alignment with brand image

Experience using social media listening / scheduling / analytics tools (including the Microsoft Office Suite – e.g., Excel)

Must be able to work during high-volume and key event periods at the property in order to maximize engagement opportunities

Some off-hour work required (the overall hours worked will be balanced and fair – e.g., split and adjusted shifts)

Must be a minimum of 21 years of age

3-5 years of relevant Social Media experience

Bachelor's Degree, preferably in Communications/English, Public Relations, Marketing, Journalism or equivalent experience

Must be able to maintain appropriate Gaming License & Alcohol Awareness card