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Be LOVE™ · 16 hours ago

Lifecycle & Retention Marketing Manager

New York, NY

Full-time

Onsite

Mid Level

3+ years exp

Be LOVE™ is redefining hydration and energy for modern life. They are seeking a Lifecycle & Retention Marketing Manager to build a systematic retention engine for their owned audience, focusing on maximizing Lifetime Value and subscriber retention through data-driven marketing strategies.

Hiring Manager

Kurt Seidensticker

Responsibilities

Designing and executing high-impact retention campaigns across our core CRM channels (Email and SMS), ensuring the right message reaches the right user at the optimal time

Building and optimizing automated lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Win-back) based on data insights and learnings from multiple A/B tests

Executing the creative testing roadmap, participating in the production cycle and translating quantitative data (Open Rates, CTR, Revenue per Recipient) into actionable recommendations for future content development

Establishing robust tracking for key retention metrics (LTV, Churn, Repeat Rate) and conducting granular cohort analysis to diagnose customer behavior trends

Managing list health and deliverability, ensuring strict adherence to compliance standards and maintaining pristine data hygiene through active segmentation

Collaborating with the wider marketing team to ensure brand consistency and seamless storytelling across acquisition and retention channels

Qualification

Lifecycle marketingRetention marketingCRM platformsData analyticsCohort analysisStructured thinkingNatural curiosity

Preferred

Bachelor's degree in a quantitative STEM discipline (e.g., Physics, Mathematics, Economics, Computer Science, or similar) is strongly preferred, though Marketing degrees with a strong analytical focus are also considered

3+ years of experience in lifecycle or retention marketing in a high-growth startup environment, specifically in DTC or tech sectors

In-depth technical knowledge of CRM and SMS platforms (e.g., Klaviyo, Attentive, Postscript) with a proven track record of increasing LTV and flow efficiency

Strong knowledge of digital data analytics and an obsession over data accuracy (specifically Cohort Analysis and Segmentation) to drive decision-making

Structured, systematic thinking with the ability to break complex problems into smaller manageable tasks and the high discipline to tackle them one by one

Natural curiosity powered by will and grit to make a tangible business impact