Apply on Employer Site

Trustmi · 1 day ago

Director, Demand Generation

United States

Full-time

Remote

Director/Executive

Trustmi is seeking a highly hands-on Director of Demand Generation who thrives in early-stage environments. This role involves owning execution across various marketing strategies, partnering closely with sales and marketing teams to drive high-quality pipeline and optimize funnel performance.

Fraud DetectionMobile PaymentsPayments

Responsibilities

Own pipeline targets (marketing-sourced and marketing-influenced) and forecast demand contribution

Design and execute an enterprise-focused demand generation and ABX strategy aligned to ICPs, buying committees, and revenue goals

Operate as a hands-on builder, personally driving campaign execution, testing, optimization, and performance analysis

Partner tightly with Product Marketing and Content leads to translate positioning, messaging, and launches into effective demand programs

Collaborate closely with Content Marketing to define themes, formats, and distribution strategies that drive engagement and conversion

Work day-to-day with SDR leadership to align campaigns, events, messaging, routing, follow-up motions, dashboards, and feedback loops

Partnering with product marketing and content to ensure message consistency, manage digital demand performance across website conversion and buyer journeys, paid media (search, social, targeted programs) and email and nurture programs

Define and track clear success metrics (pipeline, conversion rates, CAC signals, velocity, engagement). Partner with RevOps on attribution, reporting, and funnel visibility

Build and run field marketing programs in close alignment with Sales (regional events, exec dinners, small events, and account-focused activations). Establish community-building motions (customer, practitioner, or partner-led) that reinforce credibility, trust, and long-term engagement

Partner with the alliances/partner team to create co-marketed campaigns, webinars, and field programs that drive sourced and influenced pipeline

Develop repeatable field + partner programs that can scale as the sales org grows

Develop and scale webinars, virtual events, and executive programs that engage senior buyers and champions