Shed ยท 3 days ago
Performance Marketer (Vertical Growth Owner)
Lehi, UT
Full-time
Onsite
Mid, Senior Level
3+ years expShed is a leading telehealth platform dedicated to improving patient health through clinically backed care. They are seeking a Performance Marketer to take ownership of a core vertical and drive growth through strategic acquisition and conversion efforts.
Government Administration
Responsibilities
Own acquisition strategy and performance across channels including paid social, paid search, influencer and creator, affiliates and partnerships, organic, and emerging platforms
Identify and scale CAC efficient growth levers specific to your vertical
Build and manage testing roadmaps across creative, offer, landing page, and funnel steps with clear hypotheses and learnings
Partner with internal teams to hit targets and drive accountability across performance metrics
Improve conversion across the full journey from ad to landing page to intake or quiz to consult to approval to purchase or subscription
Optimize landing pages, intake forms, quizzes, and key funnel steps to increase conversion rate and decrease drop off
Own measurement for your vertical including tracking hygiene, attribution sanity checks, reporting, and experiment readouts
Build a repeatable creative system for your vertical including hooks, angles, formats, and messaging that drives performance
Develop and scale a creator and influencer ecosystem aligned with your vertical including UGC, testimonials, education, and trust building
Collaborate with creative to ship high velocity iterations using briefs, feedback loops, and performance based iteration
Identify opportunities across new patient segments, conditions, protocols, bundles, pricing tests, and positioning
Help shape vertical specific messaging, go to market strategy, and content strategy
Own the vertical like it is yours and be responsible for the number
Run rapid experiments, prioritize what moves the needle, and iterate fast without needing a playbook handed to you
Qualification
Required
Experience in performance marketing across paid channels such as Meta, Google, YouTube, TikTok, or programmatic, with clear ownership of customer acquisition goals
Strong analytical skills and comfort with performance reporting, attribution, and testing readouts
Ability to build and execute an experimentation roadmap across creative, landing pages, intake flows, offers, and funnel steps
Experience improving funnel conversion rates through audience segmentation, A B testing, and on page optimization
Strong project management and operational habits, with the ability to run multiple tests at once and coordinate across creative, product, engineering, and clinical stakeholders
Strong creative instincts and understanding of branding, messaging, and creative optimization that drives performance
Clear communicator with high ownership, strong problem solving skills, and a results driven mindset
You have 3 to 5 plus years in performance marketing, growth marketing, or scaling a consumer business
You understand funnels deeply and can improve conversion and CAC through testing, messaging, and UX
You have strong creative instincts and can turn insights into winning creative
You are comfortable making decisions with imperfect information and moving fast
You are outcomes obsessed and you measure everything, learn quickly, and iterate relentlessly
Preferred
Experience with GA4 and platform level reporting preferred
Bonus Experience: Telehealth, supplements, beauty and skincare, hair loss, wellness, regulated consumer products, subscription businesses
Benefits
Competitive Salary and Benefits
Company
Shed
At SHED, we make wellness simple with science-backed treatments for weight loss, longevity, and optimal health.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase