IPG Mediabrands · 1 week ago
Associate Director, Growth Analytics
New York, New York, United States
Full-time
Onsite
Lead/Staff, Director/Executive
$110K/yr - $140K/yr
5+ years expMediabrands is a leading company in the marketing sector, and they are seeking an Associate Director of Growth Analytics. The role involves being a key analytics point of contact, building and scaling measurement approaches for campaign execution across channels, and guiding the team in delivering insights and recommendations to clients.
AdvertisingDigital MediaMarketing
Responsibilities
Development of client-specific measurement plans
Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution
Help guide junior members on story-board/narrative to provide rich insights
Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships
Work with Client Advice & Management to identify opportunities to better support client needs
Qualification
Required
5+ years of experience in marketing or digital analytics, primarily website performance
Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc
Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
Mediabrands does not require candidates to have a college degree
Preferred
Knowledge of SQL a plus
Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
Ability to delegate and oversee direct reports
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
Excellent written, verbal communication and presentation skills
Strong time-management and organizational skills
Proven problem solving ability
Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
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