Robert Half · 6 days ago
Digital Media Manager
Monmouth County, NJ
Full-time
Onsite
Mid Level
$0/yr - $95K/yrRobert Half is seeking a Digital Marketing Manager specialized in Paid Media for B2B clients. This role involves managing and optimizing multi-channel paid digital marketing campaigns, requiring strong skills in reporting, budgeting, and client coordination.
ConsultingHuman ResourcesRecruitingSecurity
Hiring Manager
Chloe Durante
Responsibilities
Develop and execute integrated digital marketing strategies across multiple paid channels
Manage and optimize paid campaigns across platforms including:
Google Search
Paid Social (Meta/Facebook/Instagram)
LinkedIn
Retargeting
Geofencing and other location-based media
Oversee campaign setup, ongoing optimization, and daily performance monitoring
Track and analyze KPIs including CTR, conversions, pacing, and spend efficiency
Prepare monthly performance reports and dashboards
Build and maintain reporting dashboards (Looker Studio experience is a strong plus)
Manage campaign budgets, pacing, and reallocations throughout the month
Collaborate cross-functionally with internal stakeholders and external vendors
Maintain detailed documentation of optimizations, updates, and client requests in project management tools
Participate in client onboarding sessions after contracts are signed
Gather campaign requirements including:
Business goals (awareness, lead generation, conversions)
Channel preferences and exclusions
Target audiences
Creative assets, copy, landing pages, and tracking requirements (pixels/UTMs)
Determine and allocate budgets across selected channels after management fees
Coordinate asset collection, audience builds, and campaign inputs through internal workflows
Launch campaigns in the appropriate sequence, accounting for vendor turnaround times
Conduct daily monitoring and optimization across all active channels:
Search: keyword management, negative keywords, auction insights
Paid Social: creative fatigue, learning phases, audience performance
Retargeting: delivery and conversion tracking
Geofencing: delivery accuracy and pacing
Document all optimizations and changes for internal visibility and client transparency
Manage frequent asset swaps, campaign updates, and requests related to new initiatives such as product launches or events
Set budgets at the start of each month and actively monitor pacing
Perform mid-month budget checks and make necessary adjustments to ensure on-track delivery
Complete monthly reporting on the 1st or 2nd business day of each month
Maintain automated dashboards for paid search and paid social campaigns
Manually pull performance data for retargeting and location-based campaigns from respective platforms
Create new dashboards as new campaigns are launched
Qualification
Required
Proven experience managing paid digital advertising in a B2B environment (Pharma, Med-Device, Healthcare clients required)
Experience handling large, multi-client portfolios
Strong expertise in paid media strategy and execution
Advanced reporting skills using
Familiarity with analytics platforms and third-party advertising vendors
Highly organized with strong attention to detail and communication skills
Preferred
dashboarding experience preferred
Company
Robert Half
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Founded in 1948
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Keith Waddell
President and CEO
Paul Gentzkow
President and Chief Executive Officer, Talent Solutions
Recent News
EIN Presswire
2025-04-14
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