Watsco, Inc. · 1 week ago
Divisional Marketing Manager
Pasadena, TX
Full-time
Onsite
Senior Level
5+ years expWatsco is seeking a Divisional Marketing Manager who will be responsible for developing and implementing marketing programs aligned with the strategic goals of the division. The role involves managing marketing plans, coordinating promotional activities, and collaborating with various stakeholders to enhance brand awareness and lead generation.
Consumer ElectronicsCustomer ServiceElectronicsHeating Ventilation and Air Conditioning (HVAC)ManufacturingSalesWholesale
Responsibilities
Develop, manage, and execute marketing plans and strategies for the division to increase awareness, brand preference, and lead generation
Formulate, direct, and coordinate marketing activities and policies to promote products and services
Develop and evaluate divisional budgets
Work closely with Territory Managers to improve their knowledge of marketing programs and to help convert key accounts
Coordinate and participate in promotional activities, including trade shows, open houses, factory tours, boot camps, grand openings and dealer meetings
Consult with Divisional, Regional and Sales Center Managers in the development of local marketing strategies advertising plans and center merchandising
Build relationships with vendors and help in promotion of their products
Assist Product Managers on execution of specific promotions and new product launches
Liaise with vendors and internal departments to determine training needs and coordinate and promote all training
Develop regional advertising, specific to Ad Clubs, and explore opportunities with alternative channels including social media
Communicate, champion and track special promotions and contests and analyze and report on results
Regional travel as needed
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing or related field OR equivalent industry experience
Proven record of implementing marketing strategy plans
Intermediate to expert knowledge of Microsoft Word, Excel, Outlook, and PowerPoint
Strong verbal and written communication skills
Excellent interpersonal and problem solving skills
Ability to develop strategic solutions
Persuasion and conflict resolution skills required
Strong team player, but ability to work independently as well
Organized and detail-oriented
Strong public speaking skills for impactful presentations
Goal-oriented
Ability to travel 25% of time in assigned region
Preferred
Minimum 5 years of experience in a sales or marketing position preferred
Minimum 3 years of experience in HVAC industry preferred
Company
Watsco, Inc.
Watsco Inc.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1984-06-01IPO
Leadership Team
Steven Rupp
Senior Vice President & Chief Technology Officer
Rich Iandoli
Co COO
Recent News
2026-01-16
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2025-12-17
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2025-11-05
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