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Cribl · 7 hours ago

Senior Manager, Content & Brand Storytelling

United States

Full-time

Remote

Senior Level, Lead/Staff

$131K/yr - $246K/yr

10+ years exp

Cribl is a rapidly growing remote-first company that focuses on empowering its employees to excel. They are seeking a Senior Manager of Content & Brand Storytelling to develop a cohesive brand narrative and lead content strategies that enhance brand awareness and demand generation.

Big DataInformation TechnologyReal TimeSoftware

Growth Opportunities

Responsibilities

Own and evolve the editorial voice and storytelling frameworks that bring the Cribl brand strategy to life across all channels

Translate high-level brand themes into actionable content pillars that build corporate momentum and fuel high-conversion campaigns

Act as the final gatekeeper for quality, tone, and Cribl-ness

Serve as the blog editor, executive producer, and potential host/moderator for our branded video series and podcasts

Lead the video strategy, turning long-form recordings into high-impact, short-form social-first assets (LinkedIn clips, YouTube Shorts, etc.)

Partner with the creative team and growth marketing to ensure video/audio content is optimized for engagement, not just noise

Partner with brand campaigns team to provide creative direction and high-quality content assets for the influencer program, ensuring creators have the narrative tools they need to advocate for Cribl

Design the incentive structures and community-building activities that make creators want to advocate for Cribl

Empower Cribl-on-Cribl storytelling by helping our own internal experts become recognized voices in the space

Partner with Product Marketing and Growth Marketing to ensure we have the right stories across the content journey

Work with Corporate Communications to create the strategy for corporate news and milestones, moving beyond the press release to create unexpected assets

Determine where we play (Substack, Medium, YouTube, etc.) and how we win on each

Move beyond basic metrics to track brand resonance, community sentiment, organic reach growth, messaging penetration, and content-influenced pipeline