Palm Beach Atlantic University · 1 week ago
Enrollment Marketing Specialist
West Palm Beach, FL
Full-time
Onsite
New Grad, Entry LevelPalm Beach Atlantic University is seeking an Enrollment Marketing Specialist to support its mission and objectives. The role involves creating and managing digital communications for prospective and current students, coordinating marketing materials, and analyzing campaign performance.
Higher Education
Responsibilities
Writes, designs, curates, and launches targeted digital communications, such as email and text messages to prospective students highlighting the features and benefits of a PBA education and promoting next steps
Writes, designs, curates, and launches targeted digital communications to current students for enrollment and retention purposes
Executes social media campaigns for the prospective student audience
Writes compelling invitations to visit campus, including designing custom headers and banners for digital communication as well as promotional items and displays
Drafts ads, brochures, and other needed designs
Develops and maintains strong working relationships with external vendors and internal collaborators; works with vendors to prepare and present advertisements on time
Partners with Advancement, requesting and securing needed graphic design elements, photography, and pieces
Coordinates web and advertising content with writers and graphic designers
Manages all print material processing with Slate Print and works with other printer vendors as assigned
Monitors third-party recruitment platforms to ensure content is kept on-brand and up-to-date; deploys communication through these platforms
Reviews Admissions’ content on myPBA to ensure it is accurate and timely
Coordinates materials requested for university promotion across all cohorts
Coordinates the production of mailed promotional items, such as acceptance packets and t-shirts
Ensures and anticipates an appropriate inventory of promotional items and coordinates re-ordering as needed
Coordinates multiple projects to ensure they are effectively completed on time and on budget
Assists with analyzing campaign successes through various platforms using data analytical tools, such as ping in Slate, and recommends adjustments for improved performance
Connects Admissions’ campaigns to website and print to present a cohesive brand identity to students
Coordinates with Director of Enrollment Marketing to help guide the student marketing team, ensuring they are productive; leverages their ideas and creativity in new designs and projects
Partners with the Director of Enrollment Marketing to assist with creating an annual communication strategy
Assists in the creation and management of content calendars
Delivers timely communication to virtual tour participants and works with Campus Visits, Advancement, and the vendor to recommend enhancements and updates
Provides Director team, key individuals, and relevant parties reports and updates regarding status and completion of marketing promotions, projects, and updates
Partners with Director team and EVP of Enrollment and Student Experience on overall branding for Admissions
Pursues continuous learning in Slate in areas including, but not limited to, deliver, ping, queries, and reporting
Remains knowledgeable about status of Enrollment Management goals and needs to best assist in meeting said objectives
Maintains an up-to-date understanding of the university and the prospective student services to coordinate effective marketing campaigns
Assists with special projects, research or other duties as assigned
Assists with Admissions Events as requested
Attends off-campus events on behalf of Admissions, as requested
Qualification
Required
Applicants must submit a writing portfolio, either uploaded with the application materials or provided as a digital link within the résumé
Writes, designs, curates, and launches targeted digital communications, such as email and text messages to prospective students highlighting the features and benefits of a PBA education and promoting next steps
Writes, designs, curates, and launches targeted digital communications to current students for enrollment and retention purposes
Executes social media campaigns for the prospective student audience
Writes compelling invitations to visit campus, including designing custom headers and banners for digital communication as well as promotional items and displays
Drafts ads, brochures, and other needed designs
Develops and maintains strong working relationships with external vendors and internal collaborators; works with vendors to prepare and present advertisements on time
Partners with Advancement, requesting and securing needed graphic design elements, photography, and pieces
Coordinates web and advertising content with writers and graphic designers
Manages all print material processing with Slate Print and works with other printer vendors as assigned
Monitors third-party recruitment platforms to ensure content is kept on-brand and up-to-date; deploys communication through these platforms
Reviews Admissions' content on myPBA to ensure it is accurate and timely
Coordinates materials requested for university promotion across all cohorts
Coordinates the production of mailed promotional items, such as acceptance packets and t-shirts
Ensures and anticipates an appropriate inventory of promotional items and coordinates re-ordering as needed
Coordinates multiple projects to ensure they are effectively completed on time and on budget
Assists with analyzing campaign successes through various platforms using data analytical tools, such as ping in Slate, and recommends adjustments for improved performance
Connects Admissions' campaigns to website and print to present a cohesive brand identity to students
Coordinates with Director of Enrollment Marketing to help guide the student marketing team, ensuring they are productive; leverages their ideas and creativity in new designs and projects
Partners with the Director of Enrollment Marketing to assist with creating an annual communication strategy
Assists in the creation and management of content calendars
Delivers timely communication to virtual tour participants and works with Campus Visits, Advancement, and the vendor to recommend enhancements and updates
Provides Director team, key individuals, and relevant parties reports and updates regarding status and completion of marketing promotions, projects, and updates
Partners with Director team and EVP of Enrollment and Student Experience on overall branding for Admissions
Pursues continuous learning in Slate in areas including, but not limited to, deliver, ping, queries, and reporting
Remains knowledgeable about status of Enrollment Management goals and needs to best assist in meeting said objectives
Maintains an up-to-date understanding of the university and the prospective student services to coordinate effective marketing campaigns
Assists with special projects, research or other duties as assigned
Assists with Admissions Events as requested
Attends off-campus events on behalf of Admissions, as requested
Company
Palm Beach Atlantic University
Palm Beach Atlantic University is a school in West Palm Beach.
Founded in 1968
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Stacie A. Bowie Graham, DBA, CPA
Vice President for Finance/CFO
Scott Barnes
Vice President of Information Technology Services / CIO at Palm Beach Atlantic University
Recent News
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