Mondelēz International · 1 week ago
Chief Marketing Officer, Tate's Bake Shop
Southampton, NY
Full-time
Hybrid
Director/Executive
$170K/yr - $298K/yr
15+ years expMondelēz International is a leading company in the snacking industry, seeking a Chief Marketing Officer for Tate's Bake Shop. This role involves driving the brand vision, overseeing marketing strategies, and managing the product portfolio to foster growth across various channels.
Consumer GoodsFood and BeverageFood ProcessingManufacturing
Responsibilities
Lead the Tate’s Bake Shop brand vision and positioning in partnership with CEO, rooted in brand heritage, consumer insights, and cultural relevance. Act as the brand steward, ensuring consistent storytelling across every brand touchpoint
Develop and lead compelling 360° brand equity activation campaigns that drive affinity, awareness, and ultimately drive Household Penetration (HHP) and velocity in partnership with external agencies with a digital-first mindset. Develop marketing communications and oversee media plans with a challenger brand mindset as well as PR, social, events and activations
Own the full portfolio management and product plans, in partnership with Sales and customers to develop integrated business plans
Lead the Innovation/Renovation pipeline and commercialization (fully, through to go to market with a focus on next 12-36 months)
Lead eComm channels in Pure Play and Direct-to-Consumer, including social commerce and corporate gifting
Partner with the Mondelez Shopper Direct Store Delivery (DSD) Marketing organization, responsible for collaborating on annual Strategic Marketing Guide (SMG) programs for Food & Mass channels
Lead in-store shopper marketing strategy, omnichannel marketing and retail media programs for Club, Drug and Natural channels in partnership with the Tate’s Sales team
Qualification
Required
15+ years of relevant marketing experience, ideally in both entrepreneurial and corporate environments with preference to individuals with food CPG experience
MBA preferred
People leadership experience
Extensive experience in analyzing syndicated data, with ability to identify drivers and drags of the full product portfolio
Extensive experience in media, including marketing mix analysis and ROI modeling
Previous experience owning a P&L
Challenger brand mentality to innovate and drive best practices of marketing, product development and activation
Marketing and category leadership in a matrix environment, with a determination to win
Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level
Strong, clear communicator
Independent and self-initiated thinker with entrepreneurial spirit
Eye for design to grow premium, distinctive brand assets across all brand touchpoints
Understanding of growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools
Curiosity and passion to spot trends and develop future forward products, plans and marketing activations
Agile, action-oriented and able to keep pace with a fast-moving organization
Resilient to get things done
Proven experience in developing 360° brand equity activation campaigns that drive growth in today's highly competitive marketplace
Deep understanding of consumer and competitive landscape to identify opportunities for growth and drive competitiveness
P&L ownership and delivery of Annual Contract (AC) for the business (top- and bottom-line)
Experience setting brand guardrails for cross-functional teams, including marketing managers and sales, supply chain to ensure delivery of the P&L
Decide on end-to-end trade-offs upon consultation with other commercial leaders (e.g., decisions on contingencies to close top or bottom-line gaps to plan)
Benefits
Health insurance
Wellness and family support programs
Life and disability insurance
Retirement savings plans
Paid leave programs
Education related programs
Paid holidays and vacation time
Company
Mondelēz International
Mondelēz International, Inc.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2024-02-21Post Ipo Debt· $1.5B
2001-06-13IPO
Leadership Team
Dirk Van de Put
Chairman & CEO
Rajesh Ramanathan
Senior Vice President - Asia Pacific, Middle East & Africa
Recent News
2026-01-23
Canada NewsWire
2026-01-19
Food Business News
2026-01-16
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