Apply on Employer Site

Rensa Filtration · 8 hours ago

Creative & Design Lead - Marketing

United States

Full-time

Remote

Senior Level

7+ years exp

Rensa Filtration is dedicated to air filtration and is seeking a Creative & Design Lead - Marketing to enhance their visual and sales-enablement efforts. This role will be responsible for designing high-quality marketing assets and supporting sales teams while driving brand development in the air filtration industry.

HardwareIndustrialIndustrial ManufacturingManufacturing

Responsibilities

Design and produce a wide range of marketing and sales assets, including:

Sales presentations and PowerPoint templates

Brochures, eBooks, whitepapers, and sales literature

One-pagers, product sheets, banners, pamphlets, and trade show assets

Digital ads, banner ads, and web design assets

Short-form videos, animations, and motion graphics for marketing, sales, and brand storytelling

Own layout, typography, and visual consistency across all deliverables

Translate brand guidelines into clear, usable templates that scale across teams

Translate complex technical and product information into clear, engaging visual narratives

Execute design work directly within CMS and marketing platforms as needed, ensuring designs translate cleanly from concept to live digital experiences

Build and maintain reusable design systems, templates, and asset libraries

Think in workflows and systems—not one-off designs—to improve speed, quality, and consistency

Recommend and implement better software, tools, processes, and AI-assisted workflows to increase efficiency and to support cross-team collaboration

Train and upskill internal team members on templates, tools, and best practices

Partner closely with Sales, Product, and Operations teams to support active opportunities and campaigns

Rapidly turn around custom assets for sales teams while balancing long-term brand and system needs

Support content creation initiatives by designing eBooks, case studies, and campaign assets

Support eCommerce initiatives through design strategy, UX thinking, and conversion-focused creative

Assist with marketplace optimization through visual assets, enhanced content, and conversation rate optimization thinking

Collaborate on CMS and CRM-driven content initiatives (e.g., Contentful, Magento, HubSpot)

Support content entry and updates within CMS platforms, including creating and updating pages, managing visual assets, and ensuring brand and design consistency across web experiences

Design and build marketing emails in HubSpot from a visual and layout perspective, ensuring on-brand templates, responsive design, and clear hierarchy for performance and readability

Manage multiple projects independently, balancing creativity with deadlines and business needs

Communicate clearly with stakeholders, set expectations, and proactively solve problems

Operate comfortably in a remote, cross-functional environment

Support marketing team across broader initiatives and projects as needed

Recommend improvements to sales/marketing-related tools to enhance employee experience and/or customer experience

Qualification

Graphic DesignAdobe Creative SuiteECommerce DesignFigmaCMS PlatformsProject ManagementCommunication SkillsOrganizational SkillsSelf-starterAdaptability

Required

Strong graphic design, visual communication skills, and attention to detail

Advanced proficiency in tools such as: Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, PowerPoint, Canva; experience with video, animation, or motion design tools is a plus

Familiarity with AI tools for design, content creation, and workflow efficiency

Strong understanding of layout, typography, brand systems, and visual hierarchy, with the ability to apply these consistently across print, digital, web, and eCommerce environments

Experience supporting eCommerce design, UX, and digital merchandising initiatives; familiarity with Amazon marketplace visual optimization and enhanced content is an asset

Working knowledge of CMS and CRM platforms (e.g., Contentful, Magento, HubSpot), with comfort executing design within structured, component-based systems—including basic content entry, page updates, asset management, and email layout from a design perspective

Ability to balance creativity with pragmatism—knowing when to push creative boundaries and when to prioritize speed, clarity, and execution based on timelines and business needs

Excellent project management, time management, communication, and organizational skills, with the ability to manage multiple projects simultaneously

Self-starter who can work independently in a remote environment, take initiative, and proactively identify opportunities to improve tools, processes, and creative systems

Entrepreneurial mindset with a willingness to recommend and adopt better tools, workflows, and practices to elevate the team's creative output

Adaptable and comfortable working under pressure in a fast-paced, growth-oriented environment

Comfortable working on a PC-based setup

7+ years of experience in a design-forward marketing, creative, or studio role