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Rooted Broth · 3 days ago

Head of Brand & Operations

New York, NY

Full-time

Hybrid

Senior Level

$60K/yr - $70K/yr

5+ years exp

Rooted Broth is transforming the way people enjoy bone broth with its innovative products, and they are seeking a Head of Brand & Operations to support the business across various operational and marketing needs. This role will involve developing brand strategy, managing operations, and collaborating closely with the founder to scale the brand effectively.

Food Production

Responsibilities

Support the development and execution of brand strategy across DTC, retail, partnerships, and community growth

Ensure brand identity remains consistent across packaging, digital channels, retail presence, and partnerships

Coordinate marketing execution with external agencies/partners to keep campaigns, content, and deliverables moving

Coordinate marketing initiatives including content planning, UGC/creator coordination, sampling moments, partnerships, and launch timelines

Support PR initiatives by helping manage outreach timelines, product seeding, press materials, and brand storytelling assets

Identify and support brand-building opportunities in NYC (events, wellness studios, gyms, hotels, community collaborations)

Own day-to-day operations including order flow, fulfillment coordination, inventory tracking, and vendor management

Improve and document operational workflows to streamline efficiency and reduce bottlenecks

Maintain accurate tracking across timelines, orders, and operational priorities to ensure consistent execution

Serve as a key point of coordination with co-packers and supply chain vendors

Track production timelines, packaging components, labeling readiness, and documentation needed for smooth production runs

Maintain and organize key operational documentation (specs, run schedules, vendor communication, approvals)

Work closely with the founder to turn priorities into execution plans and weekly operating rhythms

Proactively identify what’s missing, anticipate needs, and solve issues before they become problems

Support cross-functional coordination to keep projects moving quickly and clearly

Qualification

CPG experienceOperations managementBrand strategyProduction coordinationInventory managementCollaboration with agenciesPassion for healthCommunicationInterpersonal abilities