Wondr Health · 1 week ago
Director, Marketing Automation
Minneapolis, MN
Part-time
Hybrid
Director/Executive
10+ years expWondr Health is a digital behavioral change program focused on weight management, helping participants improve their physical and mental wellbeing. The Director of Marketing Automation will lead the marketing automation ecosystem, driving the vision and execution of automated campaigns to enhance participant engagement and retention.
Health Wellness & Fitness
Responsibilities
Define and champion the Marketing Automation Center of Excellence, setting enterprise-wide standards, governance, and performance benchmarks
Serve as the functional leader for marketing automation, influencing cross-functional priorities and ensuring alignment with organizational goals
Partner with senior leadership to integrate automation strategies into broader marketing and business plans
Lead the implementation, configuration, and optimization of marketing automation platform, ensuring seamless integration with CRM and other enterprise systems
Establish robust workflows, QA processes, and documentation for automated journeys across channels (email, SMS, push notifications, print, etc.)
Drive platform innovation by leveraging advanced capabilities for AI personalization, segmentation, and lifecycle marketing
Own platform operational health, incident triage, and work cross-functionally to provide resolution
Oversee ideation, development, and flawless execution of automated campaigns that enhance participant experience and deliver measurable ROI
Implement rigorous A/B and multi-variant testing and performance analytics to optimize touchpoint conversions and overall adoption and engagement
Partner with analytics for campaign measurement standards (tagging, attribution inputs) and definition of KPIs and dashboard inputs
Collaborate with creative and content teams to ensure templates and messaging align with brand standards and audience insights
Build, supervise and mentor a high-performing marketing automation team, fostering a culture of innovation, accountability, and continuous improvement
Manage external resources and vendor relationships to support platform enhancements and campaign execution
Ensure adherence to data privacy regulations and compliance standards across all automated marketing activities
Maintain reputation monitoring, deliverability, data hygiene and governance practices to support accurate segmentation and reporting
Qualification
Required
Bachelor's degree in Marketing, Business, Technology, or related field (Master's degree preferred)
10+ years of progressive marketing experience, including 5+ years in marketing automation leadership roles
Proven success implementing and managing Iterable or similar enterprise-grade automation platforms
Expertise in email marketing, lead nurturing, and multi-channel campaign orchestration
Familiarity with CRM integrations and data governance best practices
Strategic enterprise leadership with ability to both lead and influence cross-functional priorities
Deep expertise in marketing automation platforms, with Iterable experience strongly preferred
Advanced understanding of rules-based workflows, AI personalization, and lifecycle marketing
Data-driven decision-making and strong analytical skills
Exceptional project management and organizational capabilities
Collaborative mindset with proven ability to lead cross-functional initiatives
Strong written and verbal communication skills; ability to present to executive stakeholders
Preferred
Experience in health, technology, or consumer-focused industries
Working knowledge of HTML/CSS for email and landing page optimization
Company
Wondr Health
Wondr Health™ is a digital behavioral change program focused on weight management that helps participants improve their physical and mental wellbeing through simple, interactive, and clinically-proven skills and tools.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alyssa Kinsey
Executive Administrator to Chief Executive Officer
Emily Buxton Taylor
Chief Operating Officer and Chief Financial Officer
Recent News
2024-05-24
Company data provided by crunchbase